Let’s be clear, ‘Guilty Absolute’ holds its own for hours. It’s an intense, unexpected beauty, marrying notes of leather and ypress extract. It’s the architecture of master perfumer Alberto Morillas, the nose behind 400 entrancing scents. Morillas describes his fragrances as “architecture that evolves”. As something that begins one way, and gracefully metamorphoses into something new. “It’s romance, it’s a dream,” he tells GQ. Collaborating with Michele, Morillas says he was pushed to new heights, fusing leather accord and dry woody notes. When it comes to the application of fragrance, Morillas is an absolutist, (“Don’t rub your wrists together – it spoils the scent”) and an advocate for spraying fragrance on forearms. That way, he states, the scent comes through naturally throughout the day. “Everything smells the same,” bemoans Morillas of the noisy (smelly?) men’s market. “But this,” he proudly beams, “is like nothing else.” And he’s right, of course. Because, ultimately, the latest ‘Guilty’ is enough to make one’s velvet Gucci loafers seem positively conservative – and this is a very, very good thing.