Truly su­per mar­kets

GQ (Australia) - - INC. -

The new Ama­zon Go stores, the first test ver­sion of which re­cently opened in Seat­tle, are part of a trend to­wards what Wool­worth’s chief ex­ec­u­tive, Brad Ban­ducci, calls “ex­treme con­ve­nience”. Cus­tomers down­load an app and then swipe their phones as they en­ter the store - to be­gin what is a high-paced shop­ping ex­cur­sion. In a process that uses “com­puter vi­sion”, along­side AI, ev­ery item put in a trol­ley is in­stantly tracked on your phone (if re­turned, its deleted). On leav­ing the store, a bill is cal­cu­lated and charged to your Ama­zon ac­count – a dig­i­tal re­ceipt then sent through. While there have been some ini­tial dif­fi­cul­ties at the test store in track­ing more than 20 shop­pers at a time, and a few con­cerns re­gard­ing theft – once this is op­er­a­tional, watch as the oth­ers scramble to repli­cate it. And sadly say good­bye to that weekly chat with Sally on the check­out.

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