GAR­RETT NEFF

MOD­ELLED THE LAT­EST SUIT­ING TRENDS; P114

GQ (Australia) - - CONTRIBUTORS -

The great­est mo­ment of your ca­reer so far?

Launch­ing [swimwear la­bel] KATAMA has been my most chal­leng­ing and re­ward­ing ex­pe­ri­ence. Of course, there have been im­por­tant steps along the way – get­ting dis­cov­ered in an air­port, shoot­ing with Karl Lager­feld and Bruce We­ber, sign­ing as the face of Calvin Klein Man, Jeans and Un­der­wear – but those mo­ments all seem to have led to this chap­ter.

What sparked the jump from model to de­signer?

I’ve al­ways been in­ter­ested in the vis­ual sto­ry­telling of fash­ion. I’ve been for­tu­nate to have the ul­ti­mate fash­ion ed­u­ca­tion, work­ing with some of the best cre­ative and busi­ness minds. But as time goes on, though I love telling the sto­ries of other brands, I wanted to tell one of my own.

Amer­i­can style v Aus­tralian style - which do you pre­fer?

Ha, I’ll be diplo­matic here – my pref­er­ence lies wher­ever the weather is nicest.

What’s the best ad­vice you’ve ever re­ceived?

Show­ing ap­pre­ci­a­tion for those around you is the most im­por­tant thing. I’ve missed mo­ments to stop, re­lax and thank those around me so I make a con­certed ef­fort to tell my fam­ily, friends and team how much they mean to me.

Tips for any­one think­ing about start­ing a la­bel?

Don’t over­spend. Trust your in­stincts and only em­ploy the nec­es­sary peo­ple, as there are so many de­ci­sions you make early on that will set the prece­dent for your even­tual co-work­ers.

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