LESSON: HAVE A PLAN
It was 1996 when a floppy-haired Becks put boot to ball from the halfway line at Wimbledon’s Selhurst Park and scored one of the most lauded goals of all time. What came next was fame and fortune, Posh Spice and a deserved status as one of soccer’s greatest players and role models. But in the years since, he’s all but written the book on how to turn on-field success into an off-field brand – branching out into everything from clothing to fragrances. The secret of his transition from player to multimillion-dollar business is not simply his surname, but that each project reflects the same high standards Beckham set for himself when he captained England.