DAVID BECKHAM

LES­SON: HAVE A PLAN

GQ (Australia) - - CARS -

It was 1996 when a floppy-haired Becks put boot to ball from the half­way line at Wimbledon’s Sel­hurst Park and scored one of the most lauded goals of all time. What came next was fame and for­tune, Posh Spice and a de­served sta­tus as one of soccer’s great­est play­ers and role mod­els. But in the years since, he’s all but writ­ten the book on how to turn on-field suc­cess into an off-field brand – branch­ing out into ev­ery­thing from cloth­ing to fra­grances. The se­cret of his tran­si­tion from player to mul­timil­lion-dol­lar busi­ness is not sim­ply his sur­name, but that each project re­flects the same high stan­dards Beckham set for him­self when he cap­tained Eng­land.

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