GQ (Australia) - - STYLE -

A trend di­rect from the runway, lo­cal Parisians aren’t shy to wear their heart on their sleeves - lit­er­ally. Be it mono­gram shirt­ing, or bold slo­gans, the lux­ury houses can turn you into a talk­ing ad­vert. Cre­ative or sim­ply ge­nius mar­ket­ing? You be the judge.

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