JW ANDERSON AND UNIQLO ARE HAV­ING A MO­MENT

GQ (Australia) - - STYLE - AND GQ WAS IN LON­DON TO WIT­NESS IT.

On a sur­pris­ingly sunny morn­ing in Tate Mod­ern’s Blavat­nik Build­ing, Jonathan Anderson shyly awaits his in­tro­duc­tion in the cor­ner of the pre­sen­ta­tion space. It’s a day he’s been await­ing for a long time – the pre­view launch day of his highly-an­tic­i­pated col­lab­o­ra­tion with Ja­panese high-street gi­ant Uniqlo. “I’m happy be­cause I’ve been shop­ping at Uniqlo for many years. It’s some­thing I wear on a daily ba­sis and I have a lot of re­spect for what they have built and it was kind of an hon­our. It makes per­fect sense to me.’’ In­deed, it does make sense. The 33-piece col­lec­tion is all about func­tion­al­ity, form and thought­ful­ness – each item care­fully cu­rated and cre­ated by the man him­self (JW as he’s com­monly known) with the wearer in mind. He speaks of the col­lab­o­ra­tion’s abil­ity to tran­scend sea­son, time and gen­der, reaf­firm­ing that ‘Uniqlo is for ev­ery­one’. The tar­tan-lined trench coat can be worn in re­verse – pend­ing mood or oc­ca­sion – and the quilted puffer can be lay­ered over the Fair Isle jumpers with the striped scarf looped tightly. For the warmer months, his sim­ple ap­proach to a jeans and T-shirt combo are re­freshed, the clas­sic sta­ples us­ing Uniqlo’s ad­vanced tech­nol­ogy and affin­ity for qual­ity fab­rics to cre­ate a new kind of ba­sic, which makes up the core of JW’S ev­ery­day wardrobe. “Every morn­ing I wake up and I don’t have to think about what I’m wear­ing, some­one has done the think­ing for me.” Among jug­gling 12 col­lec­tions a year across two la­bels (his name­sake la­bel, JW Anderson, and Span­ish her­itage brand Loewe), cu­rat­ing ex­hi­bi­tions, judg­ing the Loewe craft prize, col­lab­o­rat­ing with the likes of Con­verse and Uniqlo, it’s no won­der he doesn’t have time to think. Mark your cal­en­dar. Get a dose of care­fully cu­rated Lifewear when the col­lec­tion drops in Aus­tralia, Septem­ber 22.

PIECES FROM THE LIFEWEAR COL­LEC­TION; JONATHAN ANDERSON.

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