JW ANDERSON AND UNIQLO ARE HAVING A MOMENT
On a surprisingly sunny morning in Tate Modern’s Blavatnik Building, Jonathan Anderson shyly awaits his introduction in the corner of the presentation space. It’s a day he’s been awaiting for a long time – the preview launch day of his highly-anticipated collaboration with Japanese high-street giant Uniqlo. “I’m happy because I’ve been shopping at Uniqlo for many years. It’s something I wear on a daily basis and I have a lot of respect for what they have built and it was kind of an honour. It makes perfect sense to me.’’ Indeed, it does make sense. The 33-piece collection is all about functionality, form and thoughtfulness – each item carefully curated and created by the man himself (JW as he’s commonly known) with the wearer in mind. He speaks of the collaboration’s ability to transcend season, time and gender, reaffirming that ‘Uniqlo is for everyone’. The tartan-lined trench coat can be worn in reverse – pending mood or occasion – and the quilted puffer can be layered over the Fair Isle jumpers with the striped scarf looped tightly. For the warmer months, his simple approach to a jeans and T-shirt combo are refreshed, the classic staples using Uniqlo’s advanced technology and affinity for quality fabrics to create a new kind of basic, which makes up the core of JW’S everyday wardrobe. “Every morning I wake up and I don’t have to think about what I’m wearing, someone has done the thinking for me.” Among juggling 12 collections a year across two labels (his namesake label, JW Anderson, and Spanish heritage brand Loewe), curating exhibitions, judging the Loewe craft prize, collaborating with the likes of Converse and Uniqlo, it’s no wonder he doesn’t have time to think. Mark your calendar. Get a dose of carefully curated Lifewear when the collection drops in Australia, September 22.
PIECES FROM THE LIFEWEAR COLLECTION; JONATHAN ANDERSON.