TUDOR V DARK MOFO
Of late, new collection showcases have too often meant evening affairs that involve boarding boats. So many boats. But in living up to its new tagline #borntodare, Rolex’s little brother, Tudor, recently upped the ante with a celebration of its 2017 pieces featuring a night of fun and artsy curiosity in close collaboration with famed Tasmanian festival Dark Mofo – put on by the genius types responsible for MONA. Forget hours of watch talk and instead envisage a lavish private dinner at the sleek Hobart restaurant Franklin – under the wonderful stewardship of David Moyle – and an opportunity to get up close with the new pieces. Nothing here was forced – though we did continue to appreciate the incredible value Tudor delivers, a brand that truly punches well above its pricing. While new Tudor ambassador David Beckham wasn’t present, local brand champions, such as acclaimed artist and former GQ Men of the Year winner Vincent Fantauzzo, helped heighten the evening. Fantauzzo was joined by MONA curator Jarrod Rawlins, who then led those gathered on an unforgettable night, showcasing the festival’s ‘Welcome Stranger’ event, a staggered, progressive evening that brought together a wealth of varied and unique experiences. Of those, we learnt a lot about Royal Tennis, nattered about trees to the man behind MONA, David Walsh, experienced the work of Melbourne artist Spike Fuck before nodding approval to the glam punk of sparkly, rock goddesses Bitch Diesel (seriously, check these ladies out). It was all rather unwatch like – driving home that Tudor’s certainly willing to dare. And that’s a damn good thing.
CLOCKWISE FROM TOP LEFT: Artist Vincent Fantauzzo and Rolex-tudor General Manager, Australia Patrick Boutellier; guests enjoying dinner at Franklin; selection of 2017 pieces; MONA curator Jarrod Rawlins with Patrick Boutellier; GQ’S Richard Clune with Sam van der Griend.