FROM THE OLD TO THE NEW

FA­MOUS FOR ITS VAR­I­OUS ASSOCIATIONS WITH RAC­ING CARS, TAG H EUER IS H ELPING DRIVE TH E WATCH IN­DUS­TRY INTO TH E FU­TURE.

GQ (Australia) - - WATCH -

For many a me­chan­i­cal watch buff, the name Heuer con­jures up a by­gone era rich in adventure. The brand’s iconic rac­ing watches were de­signed with the fastest, smartest and bravest rac­ing driv­ers in mind, and were duly worn by many of the great grand prix cham­pi­ons of the ’60s and ’70s. Over the years, the watchmaker has un­der­gone a se­ries of trans­for­ma­tions; bring­ing on the TAG name in 1985, and mov­ing un­der the LVMH um­brella in 1999. But the mo­tor-rac­ing spirit has re­mained at the throb­bing heart of the com­pany through­out. To­day, with Jean-claude Biver in the driv­ing seat, TAG is at the fore­front of horological in­no­va­tion, pro­duc­ing com­pelling sports watches with mod­u­lar case con­struc­tions, con­nected func­tion­al­i­ties and enough vin­tage panache and slick good looks to sat­isfy tra­di­tion­al­ists, while cap­tur­ing the at­ten­tion of a new gen­er­a­tion of fans.

Get con­nected

We all get the wan­der­lust from time to time, and whether you’re feed­ing the itch with a trip to some ex­otic cor­ner of the globe, or pad­dling out to a newly dis­cov­ered point break, the ‘Con­nected Mod­u­lar 45’ may quickly be­come your best friend. De­vel­oped in col­lab­o­ra­tion with In­tel, the watch is wa­ter re­sis­tant to 50m, has a func­tion­ing GPS, an NFC pay­ment sen­sor and is built to take a beat­ing. It’s the brand’s first ‘Swiss-made’ smart­watch – el­e­gant and con­nected at the same time. TAG uses a mod­u­lar con­cept to elim­i­nate the issue of ob­so­les­cence that plagues con­nected watches (this means it’s also fully cus­tomis­able).

On the charm of­fen­sive

It’s fair to say we’re a na­tion with sport on the brain. This may be why the tra­di­tional rac­ing chrono has al­ways found a cap­tive au­di­ence among Aussies. And as far as iconic chrono­graphs go, the ‘Au­tavia’ is in a league of its own. Made fa­mous by the po­tently charm­ing, im­pec­ca­bly stylish jet-set-era gents of mo­tor rac­ing, the ‘Au­tavia Ref. 2446 Mark 3’ cap­tures the style of the ’60s. Cho­sen for re­vival fol­low­ing an on­line poll (dubbed the Au­tavia Cup), where mem­bers of the pub­lic voted for their fa­vorite of 16 his­toric options, TAG’S 2017 launch with its ‘Mark 3’ dial and 42mm case is set to be­come the star of the show once again.

Maketh a man

Some­times sub­tlety is over­rated. Some­times big and brash wins. Pack­ing a punch like Tom Brady’s right arm – and co­in­ci­den­tally be­ing the star quar­ter­back’s favourite time­piece – the ‘Car­rera Heuer-01’ oozes testos­terone-

fu­eled charm and is a watch to suit any­one with a healthy dose of petrol in their veins. With its skele­tonised man­u­fac­ture move­ment, stripped-back dial and 12-part 43mm mod­u­lar case, the ‘Heuer-01’ is a huge de­par­ture from the Car­rera’s ori­gins as a tra­di­tional rac­ing watch. But un­der the sap­phire crys­tal, the piece beats to the same drum as its pre­de­ces­sors. A pol­ished ce­ramic tachymeter bezel, red ac­cents and chronograph hands and a wind­ing ro­tor shaped like a steer­ing wheel are just some of the ref­er­ences which draw on TAG’S mo­tor­sport DNA. Touch­down.

The race is on

In the ’70s film Le Mans, Steve Mc­queen wore an Heuer crest on his rac­ing suit and a square-dial ‘Heuer Monaco’ on his wrist, cat­a­pult­ing the watch into su­per­star­dom. The blue-faced watch and the blue-eyed ac­tor have been linked ever since. King-of-cool cre­den­tials aside, vin­tage Heuer is such a hot cat­e­gory right now that Phillips in­ter­na­tional auc­tion house are host­ing a the­matic sale en­tirely ded­i­cated to the brand’s clas­sic pieces in Novem­ber. The ‘Monaco 1133B’ with its square case was a bench­mark de­sign at the time, but as one of the first ever wrist­watchs with a self­wind­ing chronograph, it’s also me­chan­i­cally im­por­tant. If you come across one of these in good con­di­tion, bite the Bul­litt. You wouldn’t go far wrong. Not least if you set­tle for the up­dated ‘Monaco Cal­i­bre 12 Au­to­matic Chronograph’.

SOME­TIMES SUB­TLETY IS OVER­RATED. SOME­TIMES BIG AND BRASH WINS... THE ‘CAR­RERA HEUER-01’ OOZES TESTOSTERONEFUELED CHARM.

‘MONACO 1133B’

‘CAR­RERA HEUER-01 ’

‘CON­NECTED MOD­U­LAR 45 KINGSMAN SPECIAL EDITION’

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