FROM THE OLD TO THE NEW
FAMOUS FOR ITS VARIOUS ASSOCIATIONS WITH RACING CARS, TAG H EUER IS H ELPING DRIVE TH E WATCH INDUSTRY INTO TH E FUTURE.
For many a mechanical watch buff, the name Heuer conjures up a bygone era rich in adventure. The brand’s iconic racing watches were designed with the fastest, smartest and bravest racing drivers in mind, and were duly worn by many of the great grand prix champions of the ’60s and ’70s. Over the years, the watchmaker has undergone a series of transformations; bringing on the TAG name in 1985, and moving under the LVMH umbrella in 1999. But the motor-racing spirit has remained at the throbbing heart of the company throughout. Today, with Jean-claude Biver in the driving seat, TAG is at the forefront of horological innovation, producing compelling sports watches with modular case constructions, connected functionalities and enough vintage panache and slick good looks to satisfy traditionalists, while capturing the attention of a new generation of fans.
We all get the wanderlust from time to time, and whether you’re feeding the itch with a trip to some exotic corner of the globe, or paddling out to a newly discovered point break, the ‘Connected Modular 45’ may quickly become your best friend. Developed in collaboration with Intel, the watch is water resistant to 50m, has a functioning GPS, an NFC payment sensor and is built to take a beating. It’s the brand’s first ‘Swiss-made’ smartwatch – elegant and connected at the same time. TAG uses a modular concept to eliminate the issue of obsolescence that plagues connected watches (this means it’s also fully customisable).
On the charm offensive
It’s fair to say we’re a nation with sport on the brain. This may be why the traditional racing chrono has always found a captive audience among Aussies. And as far as iconic chronographs go, the ‘Autavia’ is in a league of its own. Made famous by the potently charming, impeccably stylish jet-set-era gents of motor racing, the ‘Autavia Ref. 2446 Mark 3’ captures the style of the ’60s. Chosen for revival following an online poll (dubbed the Autavia Cup), where members of the public voted for their favorite of 16 historic options, TAG’S 2017 launch with its ‘Mark 3’ dial and 42mm case is set to become the star of the show once again.
Maketh a man
Sometimes subtlety is overrated. Sometimes big and brash wins. Packing a punch like Tom Brady’s right arm – and coincidentally being the star quarterback’s favourite timepiece – the ‘Carrera Heuer-01’ oozes testosterone-
fueled charm and is a watch to suit anyone with a healthy dose of petrol in their veins. With its skeletonised manufacture movement, stripped-back dial and 12-part 43mm modular case, the ‘Heuer-01’ is a huge departure from the Carrera’s origins as a traditional racing watch. But under the sapphire crystal, the piece beats to the same drum as its predecessors. A polished ceramic tachymeter bezel, red accents and chronograph hands and a winding rotor shaped like a steering wheel are just some of the references which draw on TAG’S motorsport DNA. Touchdown.
The race is on
In the ’70s film Le Mans, Steve Mcqueen wore an Heuer crest on his racing suit and a square-dial ‘Heuer Monaco’ on his wrist, catapulting the watch into superstardom. The blue-faced watch and the blue-eyed actor have been linked ever since. King-of-cool credentials aside, vintage Heuer is such a hot category right now that Phillips international auction house are hosting a thematic sale entirely dedicated to the brand’s classic pieces in November. The ‘Monaco 1133B’ with its square case was a benchmark design at the time, but as one of the first ever wristwatchs with a selfwinding chronograph, it’s also mechanically important. If you come across one of these in good condition, bite the Bullitt. You wouldn’t go far wrong. Not least if you settle for the updated ‘Monaco Calibre 12 Automatic Chronograph’.
SOMETIMES SUBTLETY IS OVERRATED. SOMETIMES BIG AND BRASH WINS... THE ‘CARRERA HEUER-01’ OOZES TESTOSTERONEFUELED CHARM.
‘CARRERA HEUER-01 ’
‘CONNECTED MODULAR 45 KINGSMAN SPECIAL EDITION’