GQ TEAMS UP WITH SYDNEYBASED NGO I-MANIFEST TO UNEARTH THE ROOTS OF CREATIVIT Y THAT DRIVE THIS TR IO OF I NDUSTRY LEADERS.
There’s something in every one of us that strives to be a visionary, ‘a person with original ideas about what the future will or could be like’. In whatever field it is we work, most possess the belief that the capacity is there, somewhere – waiting to be fulfilled. Joanna Pretyman is one of those people. She’s the founder of I-manifest, a non-governmental, not-for-profit organisation that uses creativity to empower youth to find their passion and live their purpose. And with the help of GQ, I-manifest has profiled some of Sydney’s most successful modern-day talents, from the Flight Facilities guys who are heading towards the peak of their careers, to the more established and seasoned wise men in tailor Roger Shamoun and restaurateur Maurice Terzini. The aim – to help inspire the young, the visionaries of tomorrow, with Pretyman adding, “I selected these men as our visionaries because to me they embody the energy of what I-manifest is teaching our youth. That is, to live your passion, your truth. To be brave and take risks. To keep going even in the face of adversity. To value family, whatever that looks like for you. To draw on your heritage and write your own script to this life. And to believe in yourself no matter what. We were honoured to bring this campaign to life for Raymond Weil as a brand who also upholds these values of family, heritage, craftsmanship with integrity.” i-manifest.org; raymond-weil.com
A lively duo with an innate ability to embrace life through live music and experiences, Hugo and Jimmy are one of Australia’s greatest global exports in the music world. Hits like ‘Crave You’ have brought them success. Their secret? To pursue their passion while still maintaining their own individuality. The best thing about your profession and lifestyle? The best things can also be considered the worst. We get to go to some amazing destinations on the other side of the world and play to a whole bunch of excited strangers, who have somehow discovered our music. What is the most important characteristic to fuelling creativity? Staying busy. It’s as simple as that. No matter where you go, it’s easy to be exposed to music, so sometimes these chance encounters with a new song, or a reminder of an old one, can be an inspiration to create something new. Why is having fun and enjoying yourself often seen as frivolous? Because people rarely make a living from having fun. So the assumption is that you’re wasting your time. John Lennon tackled that issue best: “Time you enjoyed wasting, isn’t wasted time”. You have to avoid being too held down by guilt, as we’ve found sometimes forcing the creativity can stunt it. Describe a visionary. They’re the trailblazers, the ones not content in following the crowd, and more willing to express themselves either in their actions, or speaking our about how they believe things should be. Who is a living visionary? Daft Punk. Every album they’ve released has predated the change in sound by four years or more. You could go as far back as their debut album Homework and see that some of the music then is just as relevant now as it was then.
A self-taught tailor, Shamoun has a penchant for risk-taking and big dreams. He’s made a business from pulling apart the tailoring rulebook and recreating his own styles. How much can family heritage and legacy help in becoming a visionary? Heritage and legacy lay the foundation. It doesn’t necessarily correlate to a vision. Believing in yourself and rolling up your sleeves are the greatest assets – anyone can attain them. How important is taking risks? Crossing the road during peak hour traffic and crossing that same road during the quietest time of the day, are totally different risks. Even though you’re still crossing the road, it’s the process and thought that changes the dynamic. Being prepared, developing experience, sharpening your skillset, thinking things through are all rational processes that work to minimise risk, but your gut is the ultimate test. Never question your gut. What inspires creativity in someone, or is it innate? I believe it all starts in the home. Parents are the largest contributor to the murder of a child’s creative inhibitions. The word ‘no’ is thrown around without much thought of its consequence. I believe everyone is creative, it’s only the fear that suppresses a person from expressing it. There’s a fine line between confidence and delusion. What does a well-tailored suit say about a man? In today’s day and age, it says a lot. In a time where everything’s so fast and distraction is so prevalent, making the time to learn about the craft and invest the money, speaks volumes. Describe a visionary. A visionary sees the future no matter how the present may seem. A visionary creates from inspiration, from feeling from the gut. A visionary stands alone, with an army as his shadow... fearless. Who is a living visionary? Fernando Botero. I first saw his work when I was 14 and he changed my perspective on everything. I contribute a lot of my creativity and out-of-thebox thinking to him.
A simple but refined tastemaker and a man who sees things holistically, Terzini is a loving father and owner of some of Sydney’s most iconic dining spots. He’s also a creator of aspirational clothing, his fashion label 10 Pieces showing as it did at Pitti Uomo this year. If you had one bit of advice to impart on the next generation of designers, what would it be? Well, since I never really studied design, and it’s really just been by default and determination to achieve something outside of my field of expertise, the advice I would give is if truly believe you can achieve, design, create don’t ever give up. What is your most important trait? Hard work, but probably more important than that these days is the ability to select the right team around me that can inspire me and remind me you never stop learning. How clothes can and you materialinspire through values? I find beautifully designed clothes inspiring... they are you, you are them – you wear them, they become part of your personality... it’s the people that are inspiring. Describe Someone a that visionary. creates beauty that affects others, or work that makes people sit up and take notice; someone with a voice, it can be in any field from politics to art; someone that lives their life to the fullest; someone who leaves a legacy.
FLIGHT FACILITI ES’ HUGO GRUZMAN AND JIMMY LYELL, ELECTRONIC PRODUCERS
MAURICE TERZINI, RESTAURATEUR ROGER SHAMOUN, ZIMMA TAILORS