Attends his first men’s Paris fashion week as editor – happens to be the most seminal ever. No coincidences there. While I ponder how my fashion epitaph might one day read, digest this: menswear is growing at a faster rate than womenswear, with the industry set to rack up more than $670bn globally. On that exciting note, welcome to our Big Style Issue. Until now, I’d come to accept that not all men get excited by fashion. Clearly, though, more are into it than are letting on, which is fantastic news because really style is just an extension of your personality. GQ’S role is to do away with any inhibitions and coax out the confidence for you to dress as you wish. The above figure shows we are making decent headway. So, why is menswear having a moment? For starters it’s now better described as a movement, thanks in no small part to the growing influence of the likes of Virgil Abloh and Kim Jones. So much has already been written about the these men ( GQ’S two previous international designers of the year, if I may say) and their role in shaping men’s fashion, but what’s captivated me most about this new landscape is the move toward inclusivity and collectivity. Shows and their collections are now more accessible than ever before (just check your Insta feed) with the elite favouring collaboration over separatism. Indeed, at 5pm on June 23 at Paris’ Garde Républicaine, Boulevard Henri IV was close to a total stand-still for Kim Jones’ first Dior Men show. But stood among the spectacle, what impressed me most was the number of Jones’ peers present; supporting, cheering, inspired. Virgil Abloh. Karl Lagerfeld. Haider Ackermann. Kenzo Takada. Chitose Abe. And most significantly Kris van Assche – the previous creative director at Dior enthralled by every look and one of the first to his feet for Jones’ ‘victory lap’. It speaks volumes as to why an industry previously exclusive and detached from reality is currently thriving, accessible and, yes, amenable to all. Add to this the Aussies flying the flag in Paris, notably SSS World Corp whose show belted out Pantera’s ‘Walk’, and EX INFINITAS, whose eclectic showing included surf magazines strewn across the floor – it’s no wonder our men’s interests are being piqued. In another pendulum swing, move aside Hollywood types, hip-hop artists are atop the New Fashion World Order (see p186 for more). Which is why we are thrilled Kendrick Lamar is starring on the cover of our Big Style Issue. Anyone lucky enough to see him live on his recent tour Down Under will know there really isn’t anyone more relevant, or important in music right now. To hear from the Pulitzer-prize winner in his own words, check out p178. Before you dive into the issue, remember to wish your dad a Happy Father’s day on September 2 and don’t forget September 13 is R U OK Day. So, be sure to ask those around you if they are, you know, OK.