Jewellery gets dope
THIS FAVOURITE TO THE STARS HAS BROUGHT TOGETHER AN UNLIKELY DUO FOR ITS LATEST CAMPAIGN.
“They call me the Hood Pope,” says A$AP Ferg, “because I got a grill with pearls and diamonds on it.” The grill, which spells out HOOD on the top and POPE on the bottom, cost the rapper a tidy $13.5k. “It was inspired by photos of the Pope wearing a dope crucififix,” says Ferg. Dope grills notwithstanding, the rhyme-spitting member of the A$AP Mob might not seem like the most obvious choice for Tiffany & Co. The prestigious 181-year-old jeweller has become cultural shorthand for happily-ever-after. Truman Capote, Audrey Hepburn, pretty blue boxes with periwinkle bows – you know the deal. But dig a little deeper and you’ll fifind the boy from Harlem and the Fifth Avenue icon go way back. “I used to walk past the Tiffany store on my way to school,” says Ferg, “but I never had the confifidence to go in, because no one ever came back to the ’hood with a little blue Tiffany bag. But being an aspirational child, Tiffany was like… the ultimate.” Fitting, then, that the campaign Tiffany & Co. asked Ferg to score is called ‘Believe in Dreams’. It stars actress Elle Fanning dancing to a rendition of the Breakfast at Tiffany’s classic, ‘Moon River’, with Fanning’s ethereal vocals layered over Ferg’s punchy rap. “At fifirst, Tiffany wanted me to sing the ‘Moon River’ song. I thought it was really funny ’cause I was like ‘Yo, I’m a rapper! I don’t do that’. We gotta leave the singing to Elle,” says Ferg. So, can we expect to see a range of Tiffany & Co. grills anytime soon? “That’d be dope,” he laughs. “But I’m in the company now, and everyone knows that’s my trademark. You’ll just have to wait and see.” tiffany.com.au