Jew­ellery gets dope

THIS FAVOURITE TO THE STARS HAS BROUGHT TO­GETHER AN UN­LIKELY DUO FOR ITS LAT­EST CAM­PAIGN.

GQ (Australia) - - GQ BRIEF -

“They call me the Hood Pope,” says A$AP Ferg, “be­cause I got a grill with pearls and di­a­monds on it.” The grill, which spells out HOOD on the top and POPE on the bot­tom, cost the rap­per a tidy $13.5k. “It was in­spired by pho­tos of the Pope wear­ing a dope cru­ci­fi­fix,” says Ferg. Dope grills not­with­stand­ing, the rhyme-spit­ting mem­ber of the A$AP Mob might not seem like the most ob­vi­ous choice for Tif­fany & Co. The pres­ti­gious 181-year-old jew­eller has be­come cul­tural short­hand for hap­pily-ever-af­ter. Tru­man Capote, Au­drey Hep­burn, pretty blue boxes with peri­win­kle bows – you know the deal. But dig a lit­tle deeper and you’ll fifind the boy from Har­lem and the Fifth Av­enue icon go way back. “I used to walk past the Tif­fany store on my way to school,” says Ferg, “but I never had the con­fi­fi­dence to go in, be­cause no one ever came back to the ’hood with a lit­tle blue Tif­fany bag. But be­ing an as­pi­ra­tional child, Tif­fany was like… the ul­ti­mate.” Fit­ting, then, that the cam­paign Tif­fany & Co. asked Ferg to score is called ‘Be­lieve in Dreams’. It stars ac­tress Elle Fan­ning danc­ing to a ren­di­tion of the Break­fast at Tif­fany’s clas­sic, ‘Moon River’, with Fan­ning’s ethe­real vo­cals lay­ered over Ferg’s punchy rap. “At fi­first, Tif­fany wanted me to sing the ‘Moon River’ song. I thought it was re­ally funny ’cause I was like ‘Yo, I’m a rap­per! I don’t do that’. We gotta leave the singing to Elle,” says Ferg. So, can we ex­pect to see a range of Tif­fany & Co. grills any­time soon? “That’d be dope,” he laughs. “But I’m in the com­pany now, and every­one knows that’s my trade­mark. You’ll just have to wait and see.” tif­fany.com.au

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.