Nov­el­ties that won’t wear off

GQ (Australia) - - GQ WATCH -

There was a time when nov­el­ties felt, well, new. But now ev­ery brand is de­vis­ing (and cash­ing in on) pieces that push the de­sign en­vo­lope. That said, at this year’s Basel­world, Bell & Ross had the last laugh (sorry) with its ‘BR 01 Laugh­ing Skull’, the brand’s first foray into mar­ry­ing an in­house move­ment with an au­tom­a­ton dial. When you wind the move­ment, the skull’s mandible moves up and down, mak­ing it look like it’s laugh­ing, yet this time­piece holds its own among the horo­log­i­cal heights – no mean feat in a world steeped in tra­di­tion. Says Bell & Ross co-founder and creative di­rec­tor Bruno Be­lamich: “There's many buy­ers of this watch be­cause of the unique style de­sign. There are also some col­lec­tors who [will] buy this watch but not to wear, only to show and to keep at home as an orig­i­nal and unique piece.” If ever proof was needed that Swiss watch­mak­ing can be as ex­per­i­men­tal as its fash­ion con­tem­po­raries, the ‘Laugh­ing Skull’ is tes­ta­ment to that – Bell & Ross the Off-white of the watch world – in all its streetwear glory. ‘BR 01 LAUGH­ING SKULL’, POA; LIONBRANDSAUSTRALIA.COM.AU

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.