Life im­i­tates art

GQ (Australia) - - GQ WATCH -

“I want to make a watch that I want to wear,” said Richard Orlinski, the French con­tem­po­rary artist, amid the Basel­world buzz. “I think this watch can be not an art in­stal­la­tion, but just a nice watch. It’s a good match­ing be­cause the brand needs artists and for me, art is ev­ery­thing.” Known for his pop art style, Orlinski is dis­cussing his first col­lab­o­ra­tion with Hublot, the ‘Clas­sic Fu­sion Aerofusion Chrono­graph Orlinski Ti­ta­nium’. Many watch afi­ciona­dos thought it im­pos­si­ble to cre­ate a bolder, more mas­cu­line Hublot piece. But they clearly didn’t know of Orlinski’s cre­den­tials and pen­chant for geo­met­ric won­ders. (That said, he’s penned a book called Why I Broke the Codes, so the clues were there.) The mir­ror pol­ish­ing on the case is an­other sig­na­ture of the artist. Me­chan­i­cal ob­jects of art such as this are an­other way brands are show­cas­ing their cre­ativ­ity, with Hublot CEO Ri­cardo Guadalupe the in­sti­ga­tor here, unit­ing a self-wind­ing skele­ton chrono­graph move­ment with pop cul­ture. Bravo. The only down­side is that it’s lim­ited to 200 pieces. How­ever, Orlinski hinted of more to come: “Now we are work­ing on the same de­sign with dif­fer­ent ma­te­ri­als like gold or car­bon, with di­a­monds.” We don’t know whether he was sup­posed to make us privy to such in­for­ma­tion, but can’t wait to find out. hublot.com

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