join the squad
After announcing a partnership with Ocean Conservancy in March, Breitling launched a ‘Squad’ initiative, creating teams of ambassadors who excel in specific fields to club together for a common goal. The Surfers Squad includes Kelly Slater, Stephanie Gilmore and Sally Fitzgibbons – their goal, to raise awareness of the fight to keep our oceans and beaches clean. Slater told “We only have this one planet and we're doing our best to screw it up really badly. So we need to align business and corporations with messaging around cleaning up things from the outset.” The relationship also involves his sustainable clothing brand, Outerknown, which will be designing the band for one of Breitling’s watches. “Our tagline is, ‘For people and planet’,” continues Slater, “so it's social compliance. When we brought up the Ocean Conservancy and also doing co-branding with Outerknown, Breitling was totally on board. They were super generous with the things they want to do.” Meanwhile, members of the Cinema Squad include Adam Driver, Charlize Theron and Brad Pitt. We look forward to hearing more.