Here’s the thing. If the workout itself is lacking, no amount of Oribe amenities or Lululemon gear will make up for it. And Gonzalez knows it. “At the heart of it, Barry’s became successful because it works so well,” he says. So, what’s the secret formula? Turns out, it’s quite simple, with the workout itself followimg largely the same structure it has since its ’98 inception. It hasn’t changed because, as Gonzaelez says, it works so well. Very few Barry’s classes will be the same – they’re created by the individual trainer bespoke for that session – but they all follow the same structure: 50 minutes of high-intensity exercise split evenly between running (on superexpensive Woodway treadmills, of course) and strength work. Switching between the two is designed to shock your body, boosting your metabolism and providing balance between strength and cardio. The days of the week are split up by body part, so on Monday all classes involve arms and abs, Tuesday is leg day, Wednesday chest and back and so on. This promotes muscle growth (read: getting super jacked) while the treadmill work will help keep you lean. However, the best thing may be the trainer leading the session. Or, to use the Barry’s word, ‘enter-trainer’. Part entertainer, part trainer it’s a delicate balancing act coaching both the runners and those doing strength, at the same time. Most impressive, though, is the fact they manage to pull it off without looking and sounding like a complete dick.