Up­grade your surf quiver


GQ (Australia) - - GQ FIT -

Surf­ing with a rental board is never ideal. The prom­ise is there, but some­how it’s just not the same when the board un­der your feet is held to­gether by gaf­fer tape. San-fran-based com­pany Awayco is hop­ing to bring an end to this prob­lem with its mem­ber­ship plat­form that aims to make high-qual­ity board hire more ac­ces­si­ble, more con­ve­nient and gen­er­ally bet­ter for every­one, re­gard­less of abil­ity. You sim­ply be­come a mem­ber on­line then re­serve the board you want at any one of its reg­is­tered surf stores. This means no more hav­ing to risk it with what­ever board is avail­able that day. Now the com­plete novice can learn on a Chan­nel Is­lands 8-footer while the pros in­tent on shred­ding are free to do so on a JS In­dus­tries 5’9” num­ber. To have the op­por­tu­nity to test drive some of the best surf­board shapers in the world for a frac­tion of the cost of buy­ing is why, just eight months of launch­ing, Awayco is al­ready mak­ing waves (sorry) in five coun­tries, in­clud­ing surf­ing hotspots Bali and Mex­ico, as well as across Aus­tralia. And with qual­ity of the ut­most im­por­tance, Awayco is se­lec­tive in the surf stores it part­ners with, op­er­at­ing only out of the world’s best. To learn more about the brand and its plans ahead, in­clud­ing mov­ing be­yond the surf­ing world, we cut to the chase and asked spokesper­son Tay­lor Paul for Awayco’s key take­aways.

Awayco has been a huge suc­cess and…

“A big part of it is peo­ple get­ting ex­po­sure to new equip­ment. As a surfer you’re rid­ing sim­i­lar boards year af­ter year be­cause the risk of buy­ing a board that you don’t like and hav­ing to sell it is just a pain. Then from the trav­el­ling point of view, not hav­ing to travel with boards – there’s a huge fi­nan­cial gain there, too. There’s a huge weight lifted off you – very lit­er­ally, and fig­u­ra­tively – when you can travel lightly.”

The Net­flix ef­fect is hap­pen­ing with surfboards.

“We re­ally be­lieve there can be a seis­mic shift in how we’re con­sum­ing these things. We’d love to have a smarter use of re­sources and be­yond that, in terms of con­ve­nience for how we live our lives, to be able to use re­ally high-qual­ity equip­ment that we might not other­wise have ac­cess to. Whether that’s to di­ver­sify a quiver or the chance to try a moun­tain bike that I wouldn’t own be­cause I’m not a moun­tain biker. It’s both deep­en­ing the con­nec­tion be­tween your core sport and ex­pos­ing you to new ad­ven­tures.”

We’re mak­ing im­prove­ments to the plat­form.

“Go­ing for­ward, there’ll be two types of mem­bers – Flex and Prime. Flex mem­bers join for free by cre­at­ing an ac­count and then sim­ply pay the listed day rate of their se­lected gear. Prime mem­bers pay a yearly fee and get re­duced rates and favourable deals like bet­ter late fees and full da­m­age cov­er­age. This will al­low us to ex­pand into other sports like ski­ing and snow­board­ing.” awayco.com

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