Upgrade your surf quiver
A NEW WAY TO RENT SURFBOARDS IS HERE AND IT’S A GAME CHANGER.
Surfing with a rental board is never ideal. The promise is there, but somehow it’s just not the same when the board under your feet is held together by gaffer tape. San-fran-based company Awayco is hoping to bring an end to this problem with its membership platform that aims to make high-quality board hire more accessible, more convenient and generally better for everyone, regardless of ability. You simply become a member online then reserve the board you want at any one of its registered surf stores. This means no more having to risk it with whatever board is available that day. Now the complete novice can learn on a Channel Islands 8-footer while the pros intent on shredding are free to do so on a JS Industries 5’9” number. To have the opportunity to test drive some of the best surfboard shapers in the world for a fraction of the cost of buying is why, just eight months of launching, Awayco is already making waves (sorry) in five countries, including surfing hotspots Bali and Mexico, as well as across Australia. And with quality of the utmost importance, Awayco is selective in the surf stores it partners with, operating only out of the world’s best. To learn more about the brand and its plans ahead, including moving beyond the surfing world, we cut to the chase and asked spokesperson Taylor Paul for Awayco’s key takeaways.
Awayco has been a huge success and…
“A big part of it is people getting exposure to new equipment. As a surfer you’re riding similar boards year after year because the risk of buying a board that you don’t like and having to sell it is just a pain. Then from the travelling point of view, not having to travel with boards – there’s a huge financial gain there, too. There’s a huge weight lifted off you – very literally, and figuratively – when you can travel lightly.”
The Netflix effect is happening with surfboards.
“We really believe there can be a seismic shift in how we’re consuming these things. We’d love to have a smarter use of resources and beyond that, in terms of convenience for how we live our lives, to be able to use really high-quality equipment that we might not otherwise have access to. Whether that’s to diversify a quiver or the chance to try a mountain bike that I wouldn’t own because I’m not a mountain biker. It’s both deepening the connection between your core sport and exposing you to new adventures.”
We’re making improvements to the platform.
“Going forward, there’ll be two types of members – Flex and Prime. Flex members join for free by creating an account and then simply pay the listed day rate of their selected gear. Prime members pay a yearly fee and get reduced rates and favourable deals like better late fees and full damage coverage. This will allow us to expand into other sports like skiing and snowboarding.” awayco.com