In a craft beer world where brew­eries pro­duce weird and won­der­ful styles in an at­tempt to be the lat­est cool kid on the block and ap­peal to the 5% of a to­tal beer mar­ket which have de­vel­oped ad­vanced lupulin thresh­olds and short at­ten­tion spans al­most con­cur­rently, the sim­ple ap­proach from Hawk­ers is mak­ing se­ri­ous head­way.

Hawk­ers be­gan ear­lier this year, founded by Le­banese brewer Mazen Ha­j­jar (961 Beer) and chef Joseph Ab­boud (Rumi, Moor’s Head) armed with some se­ri­ous in­vest­ment and high-tech equip­ment. It re­flects Mazen’s op­ti­mism for bet­ter beer be­com­ing a larger part of the main­stream, which is the lager dom­i­nated 95% of the beer mar­ket. But for that to hap­pen, the beer needs to be ac­ces­si­ble, it needs to avoid scar­ing po­ten­tial con­verts away while still pro­vid­ing a dif­fer­ent (dare I say it, “bet­ter”) ex­pe­ri­ence than what the TV tells them they should drink.

While the best thing about craft beer is all the choice of styles and in­di­vid­ual brew­eries’ take on them, for sus­tained growth in this coun­try, I be­lieve peo­ple like Mazen and the team at Hawk­ers are the fu­ture. Their beers don’t have weird names, they taste ex­actly how it should ev­ery time and it’s rea­son­ably priced. They’re not fight­ing other tiny brew­eries for a slice of the 5% pie, they

are try­ing to make the pie big­ger. Sim­ple.

Hawker’s Na­tional Sales Rep is well-known beer iden­tity Mik Halse. I had a chance to catch up with Mik over a beer and talk about Hawk­ers, and their Pale Ale. I asked him what had been the pub­lic’s re­ac­tion to Hawk­ers. “Hawk­ers Beer and our pale ale, have been re­ally well re­ceived, we launched at the Great Aus­tralian Beer Fes­ti­val in Fe­bru­ary and won Peo­ple’s Choice as best beer, so we started pretty well. Since then our Pale won medals at the AIBA’s and popped up on some of Vic­to­ria’s coolest beer taps, and made it to the shelves of some of the state’s best bot­tle shops.”

It’s easy to see why. This Pale Ale (an Amer­i­can Pale Ale) is very well made with a vi­brant cit­rus and piney aroma that seems to have got a bit more out of the hops than most pale ales. There’s a slight malt back­bone there which lets you or­der more than one pint of this beer. De­li­cious, just like their IPA, Pil­sner and Sai­son.

Over the next few months, ex­pect to see more Hawk­ers on taps around Vic­to­ria and for the beer nerds out there (bless ‘em) Hawk­ers will be re­leas­ing some sea­sonal beers and some crack­ing col­lab­o­ra­tion brews!

ABV: 5.2% STYLE: Amer­i­can Pale Ale

SERV­ING TEMP: 4 de­grees ORI­GIN: Reser­voir, Mel­bourne

FOOD PAIR­ING: Thin crust pizza or gourmet

burger PRICE (RRP): $8 33oml, $69 car­ton BUY IT HERE: www.hawk­ers.beer

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