Fash­ion de­signer looks to the past

Guardian Express - - NEWS - Denise S. Cahill

ALVIN Fer­nan­dez is dig­ging in to the ar­chives to cre­ate a new col­lec­tion to com­mem­o­rate 20 years of his la­bel ae’lkemi at Perth Fash­ion Festival.

“I’m go­ing back in to the ar­chives for ref­er­ences on shapes and sil­hou­ettes to see what I can re­vive. It’s cool to see that some are still rel­e­vant today,” Fer­nan­dez said.

The Mt Hawthorn res­i­dent started his la­bel in 1998 and will cel­e­brate 20 years with a run­way show at Fash­ion Paramount on Wed­nes­day, Septem­ber 12 from 9pm.

Fer­nan­dez made his in­ter­na­tional run­way de­but in Mi­lan in 2003.

“I was so green, I was like a deer in head­lights and it was my first trip to Europe,” he said.

“It made me see de­sign in a new light and it has in­flu­enced the way I have de­signed.”

Fer­nan­dez made his PFF de­but in 1999 and was named Stu­dent De­signer of the Year, win­ning the Even­ing­wear cat­e­gory.

Ae’lkemi first ap­peared at PFF in 2011.

Ray White Dalkeith Clare­mont di­rec­tor Vivien Yap is part of PFF for the sec­ond year, spon­sor­ing ae’lkemi’s run­way show.

The Clare­mont-based de­signer reg­u­larly dresses Yap for awards nights and per­sonal en­gage­ments.

“Ae’lkemi pieces are de­signed to the body shape and Alvin is a mas­ter at that be­cause he un­der­stands the women’s sil­hou­ette and knows how to make it look amaz­ing,” Yap said.

“I re­gard fash­ion pieces as a good in­vest­ment just like a piece of real es­tate.”

Tick­ets for 20 Years of ae’lkemi are avail­able at http://www.tel­strap­erth­fash­ion­fes­ti­val.com.au/tic kets.

Com­mu­nity News is giv­ing away two VIP tick­ets to 20 Years of ae’lkemi. En­ter on­line at com­mu­ni­tynews.com.au/com­pe­ti­tions by Au­gust 31, 10am.

www.com­mu­ni­typix.com.au d485890 Pic­ture: Matt Jelonek

Vivien Yiap with ae'lkemi de­signer Alvin Fer­nan­dez.

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