App brings art trail to life

Guardian Express - - NEWS - Jes­sica War­riner

THE streets of Perth are be­ing brought to life with the tap of an app.

To cel­e­brate the open­ing of the Mata­garup Bridge, Ac­ti­vate Perth cre­ated an aug­mented re­al­ity art trail for the EyeJack app, of­fer­ing the es­ti­mated crowds of 8000 to 12,000 peo­ple walk­ing from the city to Op­tus Sta­dium a unique path to ex­plore.

Ac­ti­vate Perth ex­ec­u­tive chair Anne-Ma­ree Fer­gu­son said there had been a need to con­sider how peo­ple would walk to the new sta­dium, es­pe­cially fam­i­lies with young chil­dren.

The Ac­ti­vated Art­Walk spans For­rest Place down Hay Street to the Mata­garup Bridge.

“We want them to feel sur­prised and de­lighted,” she said. “They can see spa­ces they’re fa­mil­iar with in a dif­fer­ent way.”

One of the 17 art sites is out­side the WACA on the cor­ner of Hay Street and Hale Street, with an­i­ma­tor Alex Hare adding a sur­prise to the art­work.

“It’s a real wow fac­tor, peo­ple think it’s re­ally magic,” he said.

The orig­i­nal mu­ral was cre­ated by Ge­orge Dom­ahindy with as­sis­tance from Chal­lenger In­sti­tute of Tech­nol­ogy’s Emma Mar­getts in late 2015.

WACA chief ex­ec­u­tive Christina Matthews said it had been fan­tas­tic to see the art­work an­i­mated.

“We cre­ated the mu­ral a few years ago to have street art and be part of the city,” she said. “We con­tinue to try and make the ground as rel­e­vant to the pub­lic as pos­si­ble.”

Any­one with the EyeJack app on their smart­phone or tablet can point their cam­era at the art and see it move on their screen.

Ms Fer­gu­son said along with be­ing a hit with fam­i­lies, the Art­Walk had drawn many in­ter­na­tional vis­i­tors and un­ex­pected so­cial me­dia traction, with walk­ers shar­ing their finds on­line.

To find out more, visit ac­ti­vate­ or down­load the free EyeJack app from the App Store or Google Play.

Pic­ture: An­drew Ritchie­mu­ni­ d487168

An­i­ma­tor Alex Hare with WACA chief ex­ec­u­tive Christina Matthews test­ing out the Ac­ti­vated Art­Walk on Hay Street and Hale Street.

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