Get The Tone
Since this article highlights three very different players, it's impossible to recommend a ‘one size fits all’ setting. However, the driven crunch tone above should provide you with a solid template to get you going. This setting should also get you pretty close to Clapton’s early lead tone. Jeff Beck’s overdriven sound can be emulated by adding a boost pedal (like a Tube Screamer), and for Page’s tone try using a fuzz pedal while cranking up the treble on your amp to 10.