That Was The Year... 1940
Alnico, Celluloid And Plated Bronze
MARTIN FINALLY INTRODUCES
the 0-15 acoustic, five years after the original prototypes were made. it’s an affordable, less glossy guitar selling for just $25. it’s a nicely proportioned 14-fret instrument with simpler ivoroid dots on the fingerboard plus white plastic tuner buttons and anchor pins. The mahogany body and neck are unbound and the fretboard and bridge are rosewood. both the scratchplate and the unusual headstock overlay are made of tortoiseshell celluloid.
WARTIME BABY BOOM SEES THE ARRIVAL OF
ricky Nelson, Cliff richard, Tom Jones, David gates, John Lennon, Johnny Nash, billy Fury, Tony sheridan, Jonathan Cook, ringo starr, roberta Flack, smokey robinson, adam Faith, al Jarreau, gene Pitney, Dionne Warwick, Freddie garrity, Frank Zappa, Nancy sinatra, Tim hardin, bruce Channel, Dr John, Percy sledge, herbie hancock, Joe south, Joey Dee, and bobby hatfield and bill Medley of The righteous brothers.
BIG YEAR FOR WALT DISNEY STUDIOS
with the release of their second full-length animated film, Pinocchio as well as Fantasia which features visualisations of popular classical pieces conducted by Leopold stokowski. billboard magazine publishes its first Music Popularity Chart; Doris Day joins Les brown’s band at just 16 years of age; and the first Captain america comic book is published in the us.
HARMONY RELEASES THE SILVERTONE
Patrician, an acoustic archtop guitar with a deep, rich tone and a great playing action. The top features mahogany or natural spruce with a broad central panel of contrasting wood with a polished natural finish, bound edges and block design marquetry. all metalwork is plated bronze and there is a floating tortoiseshell scratchplate. The hand-shaped mahogany neck is steel reinforced and fitted with individual Tunerite keys. however the models with a maple stripe in the centre of the rosewood fingerboard make the rectangular inlays rather hard to distinguish.
BLITZKRIEG AS SEVERAL CITIES ARE
bombarded in the UK. as well as 57 consecutive nights on London, other targets include Cardiff, birmingham, Coventry, southampton, bristol, sheffield, Liverpool and Manchester. britain retaliates, hitting berlin for the first time. Three ocean liners are put into service as troop carriers: The Mauritania, The Queen Mary and The Queen elizabeth.
WALTER FULLER OF GIBSON INTRODUCES
a new pickup using alnico magnets. it’s a 6 3/4 inch long P90 with adjustable pole pieces and is set at an acute angle stretching between the neck and bridge. Fitted into a gibson es300 guitar it’s designed to offer a full tonal range that’s as close as possible to an acoustic guitar. however their new es100 and es150 guitars are fitted with more
conventional sized version of the P90 positioned initially near the bridge for a better ‘lead’ tone.