Loud and proud.

Halliday - - Edit - Tom Eng­land As­cot Vale, VIC

The ‘Qual­ity con­trol’ ar­ti­cle by James Halliday in the Oct/Nov is­sue was in­cred­i­bly in­ter­est­ing, par­tic­u­larly when look­ing at the qual­ity of Aus­tralian wines and di­ver­sity of where they come from. Given the huge op­por­tu­nity that ex­ists in China, are we (gov­ern­ment, lo­cal wine or­gan­i­sa­tions and busi­nesses) do­ing enough to cap­i­talise on this? Will the Wine Aus­tralia Ex­port & Re­gional Wine

Sup­port Pack­age be tar­geted enough to gen­er­ate signi cant, last­ing bene ts or be spread too thinly to try to please every­one? We make some of the best wine in the world, across all va­ri­eties and price points, and we should be proudly call­ing this out.

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