Halliday - - News -

New la­bel 19 Crimes is bring­ing the sto­ries be­hind its wines to life through Aug­mented Re­al­ity in a first for wine. The brand cel­e­brates the rules bro­ken and cul­ture built by early Aus­tralian convicts, with each bot­tle fea­tur­ing the mugshot of a bona fide con­vict. Down­load the Liv­ing Wine La­bels app and hover your phone over the la­bels to see the sto­ries come to life.

The 19 Crimes range in­cludes a Red Blend, Caber­net Sauvi­gnon, Shi­raz and The Up­ris­ing, which was ma­tured for 30 days in rum bar­rels.

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