She may come from solid A-list stock, but model and In­sta phe­nom HAI­LEY BALD­WIN is on her own tra­jec­tory, dis­cov­ers EMMA CIUFO

Harper’s Bazaar (Australia) - - Contents - Pho­tographed by DAR­REN MCDON­ALD By EMMA CIUFO

Fash­ion’s ris­ing star and It girl Hai­ley Bald­win.

WHEN you’re born with a fa­mous sur­name and have cheek­bones that could cut glass, fame has a way of find­ing you. Never has this been more the case than in 2016, which has seen the chil­dren of Gen­er­a­tion X’s big­gest A-lis­ters come of age and start to forge their own ca­reers — and fol­low­ings.think the likes of Iris Law,wil­low and Jaden Smith, Kaia Ger­ber, Lily-rose Depp and Brook­lyn Beck­ham, who are all start­ing to cre­ate their own ties with the types of brands and stu­dios that turned their par­ents into icons. Among this blessed group sits Hai­ley Bald­win (yes, those Bald­wins), who counts the new gen­er­a­tion of mod­els known only by their first names (Gigi, Bella, Ken­dall) as BFFS, and whose own fledg­ling mod­el­ling ca­reer has gone from strength to strength this year. So how much of her suc­cess is of her own mak­ing, and how much of it lies with the amaz­ing cards she’s been dealt? It’s a topic the model has obviously thought a lot about, and one she’s more than happy to talk through as we sit for a chat dur­ing BAZAAR’S cover shoot at a sprawl­ing town­house in Newyork’s Green­wichvil­lage.

“Peo­ple’s per­cep­tion of me is that I am where I am be­cause of my fam­ily and my name.they think ‘If she weren’t a Bald­win, she wouldn’t be in this po­si­tion.’they think the same thing for Gigi [Ha­did], Bella [Ha­did] and Ken­dall [Jen­ner]. But the way I ex­plain it is: this is our fam­ily busi­ness. If you were born into a fam­ily of doc­tors or lawyers and de­cided to fol­low in their foot­steps, no­body would think you’re only a doc­tor or lawyer be­cause you came from a fam­ily of doc­tors or lawyers.you still have to go to school, and you still have to go through the process of get­ting there.”

Her fam­ily busi­ness is, of course, show­busi­ness; 19-year-old Bald­win is the child of Amer­i­can ac­tor, pro­ducer and au­thor Stephen Bald­win — the younger brother of fel­low ac­tors Alec, Wil­liam and Daniel Bald­win — and graphic de­signer Ken­nya Bald­win (nee Deodato). Bald­win may have been ex­posed to this world from a very young age, but her own strut into the spot­light didn’t start un­til the age of 14, when she was scouted by the mod­el­ling agency Ford and snapped up by IMG (those pil­lowy lips and per­fectly tex­tured blonde locks had some­thing to do with it). Since then she has walked the run­way for Moschino, So­nia Rykiel and Top­shop Unique, is the cur­rent face of Guess, Ugg and Tommy Hil­figer, and has brands such as The Daily Edited and Modelco ap­proach her for col­lab­o­ra­tions. In ad­di­tion to her of­fi­cial cre­den­tials, there’s an un­de­ni­able star-qual­ity about her — it’s in her genes, and char­ac­ter­is­tic of the so­cial-me­dia-it-girl gen­er­a­tion, the kind that oozes so-2016: hair in a top­knot, over­sized Vete­ments hoodie, strate­gi­cally ripped jeans, Nike sneak­ers, walk­ing head-on into the pa­parazzi arm in arm with the afore­men­tioned Gigi, Bella and Ken­dall, Snapchat­ting the whole thing to her mil­lions of fol­low­ers. Not to men­tion Bald­win’s ru­moured re­la­tion­ship with a boy by the name of Justin Bieber. Cue in­trigue.

But be­fore she started mod­el­ling (and moved to Man­hat­tan to pur­sue it), Bald­win was a home-schooled child in up­state New York. “I grew up in a town called Ny­ack, which is 30 min­utes out­side of New York City,” she says. “New York state is re­ally beau­ti­ful, and in my opin­ion it’s im­por­tant to raise kids in a house with a yard, dogs, bal­let classes and nor­mal friends — with a nor­mal life.” She took the bal­let classes.“i was a bal­let dancer for 12 years or so. It was hard. It’s a lot on your body. I still have old in­juries and things that still hurt. I was do­ing it at least six days a week at one point,” says Bald­win, who con­sid­ered turn­ing pro­fes­sional be­fore pirou­et­ting into mod­el­ling.

Bald­win had the nor­malcy. Sort of. Her nor­mal is not the dic­tio­nary def­i­ni­tion. And it’s not drip­ping in irony like that mo­ment in Clue­less when Ali­cia Sil­ver­stone’s char­ac­ter, Cher, says “I ac­tu­ally have a way-nor­mal life for a teenage girl” while stalk­ing the or­nate halls of a Bev­erly Hills man­sion. But it’s some­where in be­tween, or even out­side both. “I couldn’t be more grate­ful for how my par­ents kept me out of La,kept me out of Newyork City, even, al­low­ing me to grow up su­per nor­mal,” she says. “I al­ways knew my life wasn’t ‘nor­mal’ be­cause my dad didn’t have a ‘nor­mal’ job,” she adds, ges­tur­ing quo­ta­tion marks. “I grew up on movie sets, so the fact that now my job is be­ing in front of the cam­era shouldn’t be that sur­pris­ing to any­one. I guess my def­i­ni­tion of nor­mal is not let­ting your work life af­fect your fam­ily life.”

Take her folks’faith,for ex­am­ple.“my par­ents are both Chris­tian, so I was raised in church. As I’ve got­ten older I’ve had my own ex­pe­ri­ence with God and been able to get very in­volved in a church I re­ally like,” she says. “The in­dus­try I’m in can be very bound­ary-push­ing and risqué. Of course, there are times when this is part of your job, and your job doesn’t de­fine your faith, but there have been a lot of times when I haven’t done things be­cause it went against what I be­lieved in.”

At this point, her phone buzzes and she’s mo­men­tar­ily dis­tracted as she shoots off a se­ries of texts at light­ning speed, smil­ing as she goes, then be­comes se­ri­ous again as we in­evitably cir­cle back to talk­ing with ra­zor-sharp fo­cus about that fam­ily busi­ness and her role within it, which is noth­ing near hum­drum.

“I re­cently got to work with Karl Lager­feld for the first time, and that was amaz­ing. He’s a ge­nius, and, lit­er­ally, when you say a liv­ing le­gend, he is a liv­ing le­gend,” she says of her A/W 2016 cam­paign shoot for his Paris line. But don’t for a mo­ment pre­sume she thinks of her­self as a su­per­model. In a re­cent in­ter­view, iconic ’90s face Stephanie Sey­mour quipped that the afore­men­tioned Ken­dall and Gigi should be called not su­per­mod­els but “bitches of the mo­ment!” Bald­win coun­ters,“the older su­per­mod­els some­times don’t agree with the fact there is a new gen­er­a­tion of mod­els.we’re not say­ing we’re su­per­mod­els. I’d rather peo­ple look at us as busi­ness­peo­ple, and, yes, mod­el­ling is our busi­ness right now, but we’re not try­ing to take any­body’s spot and we’re not try­ing to dis­credit the past.we don’t think we’re go­ing to top those women, be­cause they are icons. But it is 2016 and when they were mod­el­ling it was a dif­fer­ent time. Things are very dif­fer­ent now in ev­ery as­pect of any busi­ness. I al­ways hear peo­ple say­ing, ‘Ah she’ll never be any Kate Moss.’ No, of course not, be­cause she’s a com­pletely dif­fer­ent in­di­vid­ual. I don’t want to be com­pared to any­body — I’m cre­at­ing a new lane.”

And it’s a fast lane. Case in point: Bald­win’s 7.6 mil­lion In­sta­gram fol­low­ers, who ex­pect up-to-the-minute up­dates. “In­sta­gram has cre­ated a whole new world of ad­ver­tis­ing,” she says.“we mod­els are not just putting up pho­tos for peo­ple to see us and recog­nise us and say ‘Oh, I know her from In­sta­gram’.

“I don’t want to be com­pared to any­body — I’m cre­at­ing a new lane.”

It’s ac­tu­ally a huge part of our busi­ness these days, too.” By “our”, she’s re­fer­ring again to the Ha­dids — Gigi, with 23 mil­lion fol­low­ers; Bella, with 6.5 mil­lion, and Jen­ner, who has 66 mil­lion. Bald­win counts these ul­tra-fa­mous mod­els as pals and col­leagues, but also craves com­pan­ion­ship out­side of work.“those girls are awe­some, and it’s good to have girls like that around who do the same thing as you be­cause you can re­late.there are cer­tain things you can talk to them about that you wouldn’t be able to talk to your other friends you grew up with about be­cause you’re in dif­fer­ent lanes of life,” Bald­win says. “But what I’m learn­ing as I get more into mod­el­ling and am grow­ing up is the most im­por­tant peo­ple to have around you have no at­tach­ment to the in­dus­try and have known you for years and years and years. If you start to BS these friends, they call you out.they’re ride-or-die for you, no mat­ter what — they have your back.”

When it comes to the dat­ing lane, Bald­win still has her L-plates. She lists the pros of see­ing some­one in the busi­ness:“i think a lot of us have met peo­ple through our cir­cles, and it is harder to date out­side the in­dus­try be­cause a lot of the time peo­ple don’t re­ally un­der­stand your life­style and what you do.” The cons? “I have a big-time prob­lem trust­ing peo­ple, be­cause it’s a strange world and every­body talks, and the whole in­dus­try is like high school.” So she’s just cruis­ing. “I’m very young and I be­lieve in love. I see it in my par­ents, who are still to­gether, and I have a great ex­am­ple — not every­body is for­tu­nate enough to have that. But what I know to be true at 19 — I’m go­ing to be 20 [soon] — is that it’s so much more im­por­tant to find your­self first, find out who you are on your own, be­fore you in­vest so much of your­self in another per­son. I have in­vested a lot of my­self and my time in some­body else and there’s noth­ing wrong with that — there’s noth­ing wrong with be­ing gra­cious and com­pas­sion­ate and lov­ing to­wards peo­ple you think are worth it. But I think in terms of very se­ri­ous dat­ing, it can re­ally af­fect a per­son.to put so much into some­body else and put so much of some­body else into your life di­rectly; I feel like some­times you find your­self not re­ally know­ing who you are and get­ting lost in another per­son.”

At work and play, Bald­win walks the line of the ro­man­tic op­ti­mist and re­luc­tant par­tic­i­pant.when asked where she sees her­self in five years, in 10 years, it’s prob­a­bly not in act­ing, she says. “I don’t re­ally plan on stick­ing in this in­dus­try for year upon year upon year. I want to, like, have a fam­ily and set­tle down and live a nor­mal life.” But in the mean­time, what’s a Bald­win gal to do?

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