STA­TUS UP­DATE What’s a sta­tus sym­bol for the su­per rich in 2017?

Harper’s Bazaar (Australia) - - Contents -

Technology means life’s lux­u­ries have never been more ac­ces­si­ble to the masses. So what’s a true sta­tus sym­bol for the su­per rich in 2017? GE­ORGINA SAFE asks the ex­perts

In an era when any­one can rent a pri­vate is­land for their next hol­i­day on Airbnb, a Vion­net gown for a night via Ar­mar­ium.com or a chauf­feur-driven Rolls courtesy of Uber­lux — with one click of the mouse — it’s fair to say the goal­posts have moved, lux­ury-wise.t hanks to technology, you no longer have to be a bil­lion­aire to act like one — for a few hours, at least. So where does that leave the gen­uine ar­ti­cle — es­pe­cially now there are so many more of them (hello, Snapchat CEO Evan Spiegel) who have made their for­tunes through technology? You could say the bar of “nor­mal” has been raised for the su­per rich.why buy a Maserati to drive to your bolt­hole on the Morn­ing­ton Penin­sula when you can bag a Spacex space­craft to fly to your pri­vate re­treat on Mars? The sky is lit­er­ally no limit when it comes to liv­ing large. But don’t for a mo­ment think you need to flaunt it as you spend it: con­spic­u­ous con­sump­tion is out and dis­cre­tion is the new black. ‘Au­then­tic­ity’ and ‘self-ac­tu­al­i­sa­tion’ are the buzz words, and health and hap­pi­ness the new sta­tus sym­bols — but that doesn’t mean you can’t also in­dulge in the odd triple-miche­lin-star restau­rant meal or col­lectable hand­bag along the way.the aim of the game now is ex­tra­or­di­nary ex­pe­ri­ences that help you be­come an ex­tra­or­di­nary per­son, be­cause, to quote the ad­ven­turer and writer Ernest Hem­ing­way, “there is noth­ing no­ble in be­ing su­pe­rior to your fel­low men. true no­bil­ity lies in be­ing su­pe­rior to your for­mer self.”

We asked four lux­ury con­nois­seurs to gaze into their crys­tal (ob­vi­ously) balls and de­fine what a true sta­tus sym­bol equates to in 2017.

AARON SIMP­SON

Co-founder of se­ri­ously luxe concierge ser­vice Quintessen­tially, whose lat­est pro­ject is the world’s big­gest su­pery­acht

“Lux­ury is hav­ing ac­cess to some­thing un­nec­es­sary or rare. For peo­ple who can pay up, buy­ing into this is get­ting the rarest Patek Philippe or Birkin ever made, stay­ing in five-plus-star ho­tels and trav­el­ling on pri­vate jets, and I don’t think this will ever change.the su­per rich will al­ways want to in­vest in lux­ury in this way, as there’s an in­dis­putable sense of sta­tus at­tached to th­ese sorts of com­modi­ties, but now, in­creas­ingly, lux­ury is less about ma­te­ri­al­ism and more about rare ex­pe­ri­ences, un­tapped des­ti­na­tions and learn­ing ex­tra­or­di­nary skills. Sta­tus now is less about ‘what I have’ and more about ‘who I am’. Our mem­bers are spend­ing more money on things that will en­able their self-de­vel­op­ment — mas­ter­classes with the world’s most in­flu­en­tial tastemak­ers; push­ing them­selves to run marathons, climb moun­tains, sail the At­lantic, chal­leng­ing them­selves men­tally and phys­i­cally; and in­vest­ing in life gu­rus who can help them build on pro­fes­sional and per­sonal re­la­tion­ships. It’s much more im­pres­sive to say,‘look at what I’ve done or learnt’ than ‘Look how many cars I have.’

“Our top re­quest is and al­ways has been for restau­rant reser­va­tions or last-minute tick­ets.we’ve had re­quests for in­stant ac­cess to pri­vate mem­bers’ clubs, per­fectly de­signed trips out­side London, a lot more re­quests for male groom­ing,fun­nily enough.our Hong Kong mem­bers are much more fo­cused on their chil­dren and place a lot of aca­demic re­quests. Our Mid­dle Eastern mem­bers are big on ho­tels — they’re the big­gest spenders in this area — as well as lux­ury re­tail and lux­ury car rental. Re­cently, one Dubai mem­ber flew over a small team of Lam­borgh­ini me­chan­ics from London to Dubai to ser­vice and re­pair his wind­screen be­cause he wasn’t sat­is­fied with the ser­vice in Dubai.”

NOA RIES

Co-founder of Vie Ac­tive, an ac­tivewear brand with a store on Ab­bot Kin­ney Boule­vard in Venice, Cal­i­for­nia, where all

the Sil­i­con Beach tech ti­tans shop “Ex­treme lux­ury today is about time and un­fet­tered ac­cess to health and well­ness.to have the time and fi­nan­cial means to go to a daily $50 spin class, add a $200 su­per­food pow­der to your smoothie and book a bian­nual well­ness re­treat in Bali is with­out doubt a lux­ury, but this lux­ury is also more ac­ces­si­ble than ever be­fore. Lux­ury today is a state of mind: a feel­ing of be­ing at your peak but also feel­ing more bal­anced and peace­ful. Ev­ery­one today wishes they were health­ier, fit­ter or stronger. I am a big be­liever that health is the new wealth. Phys­i­cal fit­ness is now a sta­tus sym­bol: tot­ing your green juice post Soul­cy­cle class says some­thing about the kind of per­son you are. It is no longer what you are wear­ing on your body, but your ac­tual body that be­comes the new lux­ury sta­tus sym­bol.a sta­tus state­ment in 2017 is defin­ing your own brand, look and feel. For me that is the idea of rock­ing a pair of leop­ard leg­gings with an in­vest­ment leather jacket, a cash­mere sweater and a green juice in hand post 6am work­out. It is a con­scious choice to cre­ate a look that states the life­style we choose to live. For many women, that life­style choice means putting your health first and spend­ing money on your­self, not just on lo­gos and ma­te­ri­al­is­tic con­sump­tion.trends like per­son­alised meal plans, stu­dio fit­ness classes and ac­tiv­ity-based va­ca­tions are all part of this move­ment.

“There’s a sense of con­scious con­sump­tion today, rather than con­spic­u­ous con­sump­tion. Con­sumers don’t just shop the most ex­pen­sive price point, they align with brands on an emo­tional and psy­cho­log­i­cal level. Some of the most pop­u­lar pur­chases today are pri­vate training ses­sions with the girls from Body by Si­mone in New York and Los An­ge­les, unique ex­pe­ri­ences like heli-ski­ing in Sun Val­ley, Idaho, or buy­ing pri­vate jets or Tes­las.”

CAMERON MAC­DON­ALD

Lux­ury devel­oper and de­signer spe­cial­is­ing in turnkey prop­er­ties such as the $20 mil­lion Mos­man, Sydney,

pile Justin Bieber rented re­cently “Ex­treme lux­ury is fly­ing on your own Spacex Space­craft with Elon Musk as your pi­lot to your pri­vate es­tate on Mars where ev­ery­thing is made from re­cy­cled ma­te­ri­als. Lux­ury has be­come a com­mod­ity be­cause too many brands lay claim to it to el­e­vate their of­fer.true lux­ury is a pro­found ex­pe­ri­ence that has the abil­ity to trans­port you to a dif­fer­ent re­al­ity. A sta­tus state­ment today is all about ex­pe­ri­ence, so book­ing your­self a seat on Vir­gin Galac­tic is prob­a­bly a good start!

“Lux­ury is now not only de­fined by the prod­uct’s value, qual­ity and per­for­mance, but also by the ex­clu­siv­ity it has in the mar­ket­place. It is the lack of avail­abil­ity to those who can eas­ily af­ford it but still can­not get ac­cess to it that cre­ates a nearly un­quan­tifi­able level of lux­ury to the se­lect few who can ob­tain it. As the world’s num­ber of bil­lion­aires grows glob­ally, and their re­spec­tive ages are now spread from mil­len­ni­als to those in their much later years, what each gen­er­a­tion looks for dif­fers greatly.

“Mil­len­nial bil­lion­aires want to make changes to the world in the way pop­u­la­tions live and com­mu­ni­cate now and in the fu­ture. They are not in­ter­ested in ‘own­er­ship’ of what we know as sta­tus sym­bols, they want in­stant sat­is­fac­tion through ex­pe­ri­ences. One week they may be rent­ing an is­land in the Caribbean, then fly­ing by pri­vate jet — a dif­fer­ent make and model to the one they flew on to the Caribbean — to spend a week in a chalet in Aspen at a moun­tain­top es­tate.the older bil­lion­aires are more fo­cused on own­er­ship — ac­cu­mu­lat­ing sta­tus sym­bols and mul­ti­ple homes around the world. In this re­spect, turnkey homes [houses sold com­pletely fur­nished and cu­rated] are a level of lux­ury that is rarely ex­pe­ri­enced, be­cause they are a holis­tic ap­proach to ar­chi­tec­ture, in­te­rior de­sign, technology, art­work and func­tion­al­ity.they cre­ate a sanc­tu­ary and an ex­pe­ri­ence that trans­ports you to a re­al­ity far away from that which lies out­side the bound­ary walls.

“The bil­lion­aires of today are look­ing at ev­ery­thing avail­able, so I al­ways need to push the bound­aries of what is pos­si­ble in de­sign and func­tion­al­ity. I am cre­at­ing a home for some­one who does not want com­pro­mise: de­sign, rare ma­te­ri­als and per­fect ex­e­cu­tion is what they pay for. Hand­poured mar­ble floors, con­trast­ing with be­spoke tim­ber baths and van­i­ties made from white Amer­i­can oak, Ti­betan silk rugs, bronze cus­tom-made fur­ni­ture from Paris, im­ported cur­tain fab­rics from Mi­lan, art­work ac­quired from Sydney, New York and London, beds with Egyp­tian cot­ton sheets, cash­mere blan­kets, Siberian goose down pil­lows,wedg­wood cut­lery and crys­tal glass­ware, mul­ti­ple kitchens, float­ing gar­dens, me­dia rooms. Fully in­te­grated au­dio-vis­ual, se­cu­rity and light­ing sys­tems, un­der­floor heat­ing and cli­mate con­trol through­out, elec­tric in­ter­nal and ex­ter­nal cur­tains, blinds and awnings, the abil­ity to mi­crochip your wardrobe so it can be logged into your dress­ing room tele­vi­sion. An in­ter­ac­tive mir­ror that will al­low you to visu­ally scroll through your wardrobe and cre­ate out­fits, mir­rors that can film you so you can see your­self from all an­gles, just to make sure your out­fit looks per­fect, fin­ger­print scan­ners to open doors … This is where the lux­ury turnkey mar­ket is.

An­other ul­ti­mate lux­ury is the Mach One mo­tor yacht, which pushes the lim­its of what is pos­si­ble on wa­ter in terms of speed, de­sign, per­for­mance and technology.”

JEAN-PIERRE SOUTRIC

Se­nior vice-pres­i­dent of sales & marketing at the Oetker Col­lec­tion lux­ury ho­tel group, which in­cludes Eden Rock, St-barths, and Ho­tel du Cap-eden-roc, Cap d’an­tibes

“Lux­ury is rar­ity and unique­ness; those doors that open for you only.this may mean vis­it­ingver­sailles on Mon­day when the site is closed to the pub­lic and be­ing able to walk through the chateau in the com­pany of Sofia Cop­pola, who di­rected Marie An­toinette a few years ago, or it could mean se­cur­ing the last two seats for Don Car­los at the Bastille Opera in Oc­to­ber with a cast of singers no one will ever see all to­gether again. Ex­treme lux­ury has lit­tle to do with gold, di­a­monds and over­sized suites or ex­pen­sive watches. It’s about un­for­get­table ex­pe­ri­ences. It is about yearn­ing for any­thing you don’t have in your ev­ery­day life: a gar­den to stroll at dawn, some­one you com­pletely trust to look af­ter your chil­dren, a whole day to read a book and not worry about what’s in your inbox, or a one-to-one con­ver­sa­tion with a writer you have al­ways dreamed of meet­ing.

“When it comes to guests and what ex­pe­ri­ences they want to have in our ho­tels and re­sorts today, ex­cep­tional hos­pi­tal­ity is about no sur­prises, huge smiles and gen­uine per­son­al­i­ties and def­i­nitely no at­ti­tude. Guests want rec­om­men­da­tions on how to bet­ter ex­plore, smell and breathe their des­ti­na­tion, and, above all, they want a stay that re­sem­bles them, which al­lows them to be their true selves and to stay apart from the crowds.younger bil­lion­aires aren’t so much suite book­ers. What they want is an ex­cep­tional sit­u­a­tion, view and prod­uct, and, more im­por­tantly, to stay close to friends or fam­ily. Today’s eating pref­er­ence goes to health­ier, or­ganic, local food, but it doesn’t mean guests won’t fancy a three-miche­lin-starred restau­rant. But what has changed — for the good, I am sure — is the eti­quette.there should be no more long faces or in­tim­i­dat­ing at­ti­tudes in lux­ury res­tau­rants. Din­ing today must be a mo­ment of pure plea­sure and en­joy­ment.”

A turnkey home on Corona­tion Av­enue, Mos­man, Sydney. Left: model Martha Hunt trains with Body by Si­mone in LA. A pri­vate tour of the Palace of Ver­sailles, France.

Heli-ski­ing in Sun Val­ley, Idaho. An ex­clu­sive hol­i­day rental: Necker Is­land in the Caribbean.

Travel to Mars on a Spacex space­craft.

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