BEAUTY LOWDOWN What’s new, what works, what to try now.

What’s new, what works and what to try now.

Harper’s Bazaar (Australia) - - Contents - By ANNA LAVDARAS

PONYTRAILS: Un­bot­tling the real rea­son you keep re­turn­ing to the same hair­care brands

Do you ever find your­self sniff­ing wist­fully in the hair­care aisle of the su­per­mar­ket? Or re­lax­ing a lit­tle deeper into a sa­lon chair as wafts of your favourite sham­poo float over from the basin? There’s some­thing to be said for the nos­tal­gia evoked by the smell of hair­care prod­ucts.while it may have been sheer luck that Her­bal Essences cre­ated one of the most recog­nis­able fra­grances of the ’70s and ’80s, it has since de­voted an en­tire depart­ment to track­ing scent trends. New la­bels such as Oribe, Ouai and R+CO are like­wise in­vest­ing equal parts in fra­grance de­vel­op­ment and for­mu­la­tions. In fact, for­mu­las some­times take a back seat. R+CO founder Howard Mclaren ex­plains how they “stripped the prod­ucts of all the fillers and crap that usu­ally take lots of fra­grance to cover”, al­low­ing the team the free­dom to keep the notes clean and min­i­mal. As at fra­grance houses, the scents for hair­care lines are cre­ated to meet spe­cific briefs. Jen Atkin is slated to re­lease an eau de par­fum some­time this year, bot­tling up her com­po­si­tion of “clean, musky flo­rals” that runs through­out her fa­mous hair­care line, Ouai, into a stand­alone, dubbed Ouai No. 2. And L’oréal in­vested heav­ily in the fra­grance of its re­cent Botan­i­cals line, “col­lab­o­rat­ing with our in­ter­nal fra­grance spe­cial­ist and an ex­ter­nal fra­grance house so that each fran­chise [would have] its own aro­matic vi­brancy,” re­counts Elis­a­beth Bouhadana, the L’oréal Paris global sci­en­tific di­rec­tor. Def­i­nitely no longer an af­ter­thought, it looks as though hair scents are fi­nally get­ting the recog­ni­tion they de­serve.

Back­stage at Phi­los­o­phy di Lorenzo Ser­afini S/S 2017.

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