BEAUTY LOWDOWN What’s new, what works, what to try now.
What’s new, what works and what to try now.
PONYTRAILS: Unbottling the real reason you keep returning to the same haircare brands
Do you ever find yourself sniffing wistfully in the haircare aisle of the supermarket? Or relaxing a little deeper into a salon chair as wafts of your favourite shampoo float over from the basin? There’s something to be said for the nostalgia evoked by the smell of haircare products.while it may have been sheer luck that Herbal Essences created one of the most recognisable fragrances of the ’70s and ’80s, it has since devoted an entire department to tracking scent trends. New labels such as Oribe, Ouai and R+CO are likewise investing equal parts in fragrance development and formulations. In fact, formulas sometimes take a back seat. R+CO founder Howard Mclaren explains how they “stripped the products of all the fillers and crap that usually take lots of fragrance to cover”, allowing the team the freedom to keep the notes clean and minimal. As at fragrance houses, the scents for haircare lines are created to meet specific briefs. Jen Atkin is slated to release an eau de parfum sometime this year, bottling up her composition of “clean, musky florals” that runs throughout her famous haircare line, Ouai, into a standalone, dubbed Ouai No. 2. And L’oréal invested heavily in the fragrance of its recent Botanicals line, “collaborating with our internal fragrance specialist and an external fragrance house so that each franchise [would have] its own aromatic vibrancy,” recounts Elisabeth Bouhadana, the L’oréal Paris global scientific director. Definitely no longer an afterthought, it looks as though hair scents are finally getting the recognition they deserve.
Backstage at Philosophy di Lorenzo Serafini S/S 2017.