LUST WORTHY The adult industry gets a luxurious makeover.
From vegan lubricants to minimalist sex toys, the adult industry is in the midst of a luxurious makeover.
ONE BY ONE, stiletto-clad women arrive at a sleek inner-city clinic, click-clacking across the wooden floors, grabbing a flute of champagne as they join the rest of the group. they are dressed impeccably, having just arrived from their respectable day jobs as doctors, lawyers and executives. Casual chit-chat softens to silence as a smiling brunette in a black blazer and pearls takes a seat facing the group. She introduces herself and gets straight to business. “It doesn’t matter if you’re more like Samantha or Charlotte, tonight we’re going to have fun, laugh and learn how to make sex work for you,” she says.
The woman hosting this event is Isiah Mckimmie — and she’s a sex therapist, if you haven’t already guessed. The women she’s addressing think nothing of spending the average Australian salary on wellness fads such as infrared sauna memberships, raw-fooddelivery services and, apparently, harnessing the health benefits of sex.
It was only a matter of time before the health and wellness industry moved to encompass this previously clandestine zone. “I haven’t seen this much interest in my workshops since back when Sex and the City was on air,” Mckimmie says. Gwyneth Paltrow tested the waters quite literally a couple of years back when she penned a spa piece praising the virtues of an occasional vaginal steam. “it is an energetic release — not just a steam douche — that balances female hormone levels,” she explained. Hordes of her loyal female followers with sizeable expendable income took note, sparking a renewed interest in the nether region. a handful of local clinics now offer their own version of the v-steam, with some even selling take-home ‘yoni’ blends.you can readily steam your face as you simultaneously treat your privates to a blend of basil, chamomile, lavender, mugwort, oregano and raspberry (named the ‘Wonder Woman Blend’ by Sydney Tantric Massage), nourishing, toning and cleansing your skin from top to … well, you know where.
‘Yoni’, the Sanskrit term for female genitalia, means ‘sacred space’, and it’s the latest buzz word in wellness circles. Similarly themed products — many created by women — are launching regularly, promising a multitude of health benefits. From organic coconut oil lubricants to pelvic-floor-training devices, these items are sleek, healthful and helping to rebrand the sex industry — one yoni at a time. The Good Egg is one such product, offering crystal-crazed women a chance to get up close and personal with jade, rose quartz and sodalite, to name a few. Shaped like little quail eggs with a short string attached, the stones are presented like something from an emerging luxury jewellery label. they promise rewards such as promoting inner warmth, emotional balance and releasing blocked energy. The founder of The Good Egg, Amy Mcdonnell, explains: “The physical benefit is being able to manage the health and wellbeing of your pelvic floor, but the other part of it is actually confronting your relationship with your lady parts.” And, contrary to preconceptions many might have about the customer base, The Good Egg attracts all types of women, from those in the corporate sector (“Ironically, they tend to choose the rose quartz, with the gentle feminine energy,” Mcdonnell notes) as well as the yogis and Pilates instructors, who are more likely to opt for the powerful stones. Go figure.
“Women are liberating and embracing themselves a lot more than they did years ago, and I think that’s a great thing,” reflects Monica Nakata, the co-founder of digital store Par Femme. Billed as a destination created “by women, for women”, it was recently launched by Nakata (former publisher of Oyster magazine) and Ruby Heery (former beauty/fashion director of Oyster), selling everything from luxury silk lingerie to jewellery to candles and toys for the bedroom. “There are no bright pink, garish products — everything is subtle and beautifully designed, and women appreciate that.” Right she is. With much of the stock displaying ‘sold out’ banners, they have obviously tapped into something big … or small, rather.
“The physical benefit is there, but the other part of it is actually confronting your relationship with your lady parts.” – Amy Mcdonnell