MASTER PIECES Louisvuitton x Jeff Koons.
Getting a handle on the Louis Vuitton x Jeff Koons collaboration.
It’s a challenging concept, sitting right at the intersection of irony, fine art and fashion, but Louisvuitton’s limited-edition collaboration with renowned Newyorkbased artist Jeff Koons is winning us over. Koons has reworked his Gazing Ball series of large-scale paintings, reproducing five works by the old masters onto some of LV’S iconic bags including the Speedy, the Neverfull and the Keepall, adding a splash of big, shiny letters crediting the original artists. A signature Koons element is the inclusion of his iconic rabbit as a bag charm.“i wanted to have something that could show immediately ‘This is a Jeff Koons bag’,” he explains. The collection was launched last month with an exclusive dinner at the Louvre museum in Paris, with the tables set up beneath the Mona Lisa in celebration. But the question remains: is this art or fashion? “If I had to classify them, I would think about them as art,” Koons says.“to me, art is something that lets us become more aware of our life, our potential and what we can become.the art is never the object, it’s the object’s ability to communicate to us that we can continue to have vaster lives. And I think a Louis Vuitton product does that. It communicates that through all the time and craft and materials it entails.and my art tries to do that also, through ideas and through the same appreciation of craft.”
The collection features Koons’s reworked old masters on iconic Louis Vuitton bags. Clockwise from top left: Keepall with Van Gogh’s A Wheatfield with Cypresses; Palm Springs with Rubens’s The Tiger Hunt; Speedy with Leonardo da Vinci’s Mona Lisa; and Montaigne with Fragonard’s Girl with Dog.