MASTER PIECES Louisvuit­ton x Jeff Koons.

Get­ting a han­dle on the Louis Vuit­ton x Jeff Koons col­lab­o­ra­tion.

Harper’s Bazaar (Australia) - - Contents - By EL­IZA O’HARE

It’s a chal­leng­ing con­cept, sit­ting right at the in­ter­sec­tion of irony, fine art and fash­ion, but Louisvuit­ton’s limited-edi­tion col­lab­o­ra­tion with renowned Newyork­based artist Jeff Koons is win­ning us over. Koons has re­worked his Gaz­ing Ball se­ries of large-scale paint­ings, re­pro­duc­ing five works by the old masters onto some of LV’S iconic bags in­clud­ing the Speedy, the Nev­er­full and the Keepall, adding a splash of big, shiny letters cred­it­ing the orig­i­nal artists. A sig­na­ture Koons el­e­ment is the in­clu­sion of his iconic rab­bit as a bag charm.“i wanted to have some­thing that could show im­me­di­ately ‘This is a Jeff Koons bag’,” he ex­plains. The col­lec­tion was launched last month with an ex­clu­sive din­ner at the Lou­vre mu­seum in Paris, with the ta­bles set up be­neath the Mona Lisa in cel­e­bra­tion. But the ques­tion re­mains: is this art or fash­ion? “If I had to clas­sify them, I would think about them as art,” Koons says.“to me, art is some­thing that lets us be­come more aware of our life, our po­ten­tial and what we can be­come.the art is never the ob­ject, it’s the ob­ject’s abil­ity to com­mu­ni­cate to us that we can con­tinue to have vaster lives. And I think a Louis Vuit­ton prod­uct does that. It com­mu­ni­cates that through all the time and craft and ma­te­ri­als it en­tails.and my art tries to do that also, through ideas and through the same ap­pre­ci­a­tion of craft.”

The col­lec­tion fea­tures Koons’s re­worked old masters on iconic Louis Vuit­ton bags. Clock­wise from top left: Keepall with Van Gogh’s A Wheat­field with Cy­presses; Palm Springs with Rubens’s The Tiger Hunt; Speedy with Leonardo da Vinci’s Mona Lisa; and Mon­taigne with Frag­o­nard’s Girl with Dog.

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