Harper’s Bazaar (Australia) - - Argents 0f Change -

“I al­ways knew it wouldn’t be just about fash­ion. Fash­ion is just the ves­sel that has al­lowed me to con­trib­ute to help­ing make the world a bet­ter place. Through 1% for the Planet we have pledged to do­nate 1 per cent of our an­nual sales to two char­i­ties: the Orang­utan Land Trust, which pre­serves forests where orang­utans ex­ist or have ex­isted, and the Aus­tralian Marine Con­ser­va­tion So­ci­ety, which pro­tects ocean wildlife.all the 1% for the Planet char­i­ties are earth-based, which makes a lot of sense to us as a com­pany, be­cause if you are util­is­ing the world’s re­sources, you should be do­ing some­thing to re­plen­ish them. “It’s a really ex­cit­ing time for me now be­cause I’ve al­ways wanted to get the com­pany to the point where it could do some­thing to give back rather than be just about sell­ing clothes. In the be­gin­ning, I was driven by want­ing to suc­ceed as a young woman in the busi­ness world, but now I’m def­i­nitely more driven by be­ing a good role model to my two chil­dren and teach­ing them to be hum­ble and de­cent peo­ple. “We sup­port our staff who show tal­ent and ini­tia­tive through con­tin­ued ed­u­ca­tion — as their con­fi­dence grows they hold their heads up higher and this con­fi­dence flows into ev­ery as­pect of their lives.”

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