TRUMP TESTS EVEN SER­HANT

Herald Sun - Hit - - COVER STORY - /ANNA BRAIN

AT A glance, Ryan Ser­hant has a lot in com­mon with US Pres­i­dent Don­ald Trump. Both are real es­tate moguls and re­al­ity TV stars.

But Trump’s con­tro­ver­sial pres­i­dency has given Ser­hant — the con­sum­mate TV sales­man — a sell­ing prob­lem.

Trump’s prop­er­ties in New York, once sought af­ter, have be­come hard to move.

“I’ve never met him, but I have sold in a lot of his build­ings,” Ser­hant says.

“We used to sell a lot more be­fore he be­came pres­i­dent, now it’s be­come a lot harder.

“I would say they’re not as pop­u­lar any more, to be hon­est. It’s tricky brand­ing. The apart­ments don’t change, but the brand has changed.”

If con­fi­dence makes a good sales­man, Ryan Ser­hant is on­brand.

Along with Swedish-born Fredrik Ek­lund, a for­mer gay porn star, clean-cut Ser­hant is one of the found­ing cast mem­bers of Mil­lion Dol­lar

List­ing NY, which now co-stars Steve Gold.

Thanks to his pop­u­lar­ity — Ser­hant has 702,000 fol­low­ers on In­sta­gram — he has ap­peared in a spin-off spe­cial as he wed Emilia Bechrakis. He shut down Times Square to pro­pose to her in 2014.

And now he has his own se­ries, Sell it Like Ser­hant.

“It’s a sales show, ob­vi­ously. In ev­ery episode there’s a dif­fer­ent busi­ness where I go in and work with a sales­per­son — not the busi­ness — who is about to lose their job. So I tell them how to sell their prod­uct bet­ter be­fore they get fired, and I’ve got a week to do it.”

While his TV ca­reer keeps grow­ing, Ser­hant says real es­tate is his big­gest con­cern.

“Last year we did just un­der $900 mil­lion of sales, this year we’ll cross a bil­lion I hope.

“TV is an amaz­ing cre­ative out­let. I wouldn’t be where I was to­day with­out Mil­lion Dol­lar

List­ing. It is a tool to tell the world I’m a sales­per­son.”

Ser­hant is prone to mak­ing grandiose state­ments, such as “I am the Amer­i­can Dream”. He has the good grace to laugh at him­self when asked about his propen­sity to brag.

“When there’s a TV cam­era in front of your face, you have to de­cide to go hard or go home. But there’s a cam­era in front of me ... go big, that’s what I do.”

WATCH SELL IT LIKE SER­HANT, from to­mor­row on hayu, stream­ing ex­press from the US

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