One from the box
Scion looks to the ’50s, writes NEIL McDONALD about Toyota’s planned youth brand
IT IS widely known that Toyota Australia is extremely keen to have a Gen Y ‘‘youth brand’’ to slot into its already bulging lineup, and the Scion Hako Coupe Concept could represent such a future.
Scion is already well established in the US, and Toyota used the New York Motor Show to push the boundaries of its budget brand.
The funky concept car was developed by the Tokyo Design Division, which studied youth-inspired trends around the world.
Toyota says Japanese and US youth cultures often influence each other, and these are interpreted with a unique twist.
The Hako was inspired by the iconic Scion xB and the emergence of US vintage style among young Tokyo trendsetters.
‘‘It embodies a distinct global perspective on today’s youth,’’ Scion vice-president Jack Hollis says.
‘‘This type of forward thinking complements the Scion philosophy of intently listening to our customers and being willing to take risks to help us see where our brand should be.
‘‘We took the xB’s boxy shape and explored something more vivacious, yet just as emotionally appealing.
‘‘This concept is the sporty version of a box,’’ Hollis says.
It is no surprise the car looks very much like a US hot-rod cruiser from the 1950s.
It’s flat roof, small glass area and geometric profile conveys a powerful stance in a compact and bold package.
Trapezoidal LED headlights lie in parallel with a large and aggressive, rectangular grille and prominent bonnet bulge. A lower rectangular grille, 18-inch alloys and flared mudguards give the car an aggressive attitude.
Round fog lights, symmetrically placed high on the front bumper, have integrated turn signals.
The Hako’s silhouette is accentuated by slim, race-car-inspired rearview mirrors. Inside, there is a bright orange colour scheme with metallic highlights.
The deeply scalloped sports seats are covered with urethane and rubber-like upholstery for easy cleaning, flow to the floor and incorporate a geometric design on the seatback.
An unusual feature are the doormounted video monitors.
These project distorted fish-eye images from orange filtered cameras mounted in the rear-view mirrors.
When the car is stationary they also display photos loaded from your family album and stored on the car’s hard drive.
Hot rod: the flat roof gives the Scion Hako Coupe Concept a retro look.