US buyout boosts MV
HARLEY-DAVIDSON’S buyout of MV Agusta should give riders more confidence in buying Agusta products.
That’s the view of Patrick Lowry, national sales manager for the Australian importer, Paul Feeney Group.
Lowry says there haven’t been any discussions with Harley as yet, but he doesn’t foresee any radical changes in the short term.
Harley announced last week it had bought the iconic Italian bike maker for $109 million.
MV Agusta is famous for making high-performance sports bikes, but the company has struggled financially, with $70 million of the buyout price covering outstanding debts.
Harley should be just what MV Agusta needs. The US company was in a similar position in 1984, with an iconic brand and devoted customer base, but poor returns. It managed to transform that into booming sales.
It’s a deal: MV Agusta bikes have been bought by Harley-Davidson.