US buy­out boosts MV

Herald Sun - Motoring - - First Drive -

HAR­LEY-DAVID­SON’S buy­out of MV Agusta should give rid­ers more con­fi­dence in buy­ing Agusta prod­ucts.

That’s the view of Pa­trick Lowry, na­tional sales man­ager for the Aus­tralian im­porter, Paul Feeney Group.

Lowry says there haven’t been any dis­cus­sions with Har­ley as yet, but he doesn’t fore­see any rad­i­cal changes in the short term.

Har­ley an­nounced last week it had bought the iconic Ital­ian bike maker for $109 mil­lion.

MV Agusta is fa­mous for mak­ing high-per­for­mance sports bikes, but the com­pany has strug­gled fi­nan­cially, with $70 mil­lion of the buy­out price cov­er­ing out­stand­ing debts.

Har­ley should be just what MV Agusta needs. The US com­pany was in a sim­i­lar po­si­tion in 1984, with an iconic brand and de­voted cus­tomer base, but poor re­turns. It man­aged to trans­form that into boom­ing sales.

It’s a deal: MV Agusta bikes have been bought by Har­ley-David­son.

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