A good truck charm
Melbourne is emerging as the top show city with the industry’s backing, writesGRAHAMSMITH
MELBOURNE looks like benefiting from the the Truck Industry Council’s (TIC) refusal to back the future of the Sydney Truck Show.
Also in doubt is the country’s premier truck show in Brisbane, the TIC preferring to support just one major show every two years rather than the three it being asked to support now.
The winner in this show standoff is likely to be Victoria after the successful inaugural staging of the Melbourne Truck Show in May.
According to a TIC insider who didn’t want to be named, there is little or no industry support for the Sydney show, even though a substantial number of TIC members displayed at the weekend’s show at Homebush.
The insider says there is every chance it could fold before the next show in two years time.
Industry support through the TIC, which represents every truck manufacturer on the local market, is essential for a major show to succeed.
That support guarantees every maker will show up and display their latest vehicles.
Companies such as Isuzu, Hino, Iveco, Volvo and Mack have chosen to be at Homebush this weekend, while others have chosen to be represented by their local dealers.
The future of the Brisbane show, long an industry favourite, is also on the skids as far as the TIC is concerned.
The council aims to support the show showing the industry in the best light and now considers the Brisbane show unsuitable.
The suggestion is that the Brisbane organiser doesn’t readily accommodate their needs, the venue requires too much money to be spent to bring by manufacturers to bring it up to the required level of presentation for each show, and it has evolved into a much broader-based show with reduced emphasis on the trucks.
The trucks share the limelight with hand tools, small pieces of equipment like chain saws and the like.
While Brisbane’s RNA Showgrounds venue is being developed, the TIC is not confident the redeveloped site will suit members’ needs any better than now.
With Sydney and Brisbane likely to miss out on TIC support, and revert to local or regional shows, Melbourne has become the firm favourite.
It is rated the best venue currently in use and is likely to be even better with the Victorian Government spending more money on further development.
Melbourne is also regarded as the centre of truckmaking in Australia, with Kenworth and Iveco manufacturing here and many other makers using the city for their local headquarters.
It is also considered a suitable city to which they can invite dealers, customers and foreign visitors to conferences and entertain them in style.
While in the past the lure of the sun, sand and surf has made Brisbane a popular show for truck makers to invite guests and overseas executives, the show no longer has the image the industry wants to project.
‘‘It’s become a show with too many bikini-clad girls, old trucks and beer-swilling spectators,’’ the TIC insider says.
‘‘We want to showcase our industry in a way that highlights the technology, efficiency and environmental friendliness of the products we produce.’’