The name’s Martin — Aston Martin
AKEY to the latest Aston Martin DBS costs $48,800. No, that’s not a misprint or a mistake. But it’s not just any old key.
The new key to the DBS is built inside the workings of a special watch that will allow owners to play out their own James Bond fantasy.
They have only to touch the watch face and it will unlock or lock their car, just the same as any other remote central-locking system.
The workings of the system have been built into a Jaeger LeCoultre watch, called the the AMVOX2 DBS Transponder, after more than 18 months of design and development.
The watch functions like any other Jaeger LeCoultre, though Aston’s timepiece partner has styled it to pick up some automotive cues, including a DBS logo. It will be sold only to DBS buyers and must then be calibrated by a dealer to their car.
‘‘It’s like an option on the car. It’s exclusive to the DBS and is available only for that car,’’ Aston Martin spokesman Kim Palmer says.
But there could be one problem, apart from finding the $466,600 it costs to put a DBS into the garage, then the extra to replace the regular key with the watch.
‘‘There is a waiting list for the DBS, so the watch may arrive before the car. If that is the case, our dealer would be only too happy to program the watch once the car is ready for delivery,’’ Palmer says.
Handy: the key to the Aston Martin DBS is built into a Jaeger watch.