iQ too high for Aussie market
THE most radical new Toyota since the original Corolla is too costly for Australia. The baby iQ (left) has been designed and developed to break the rules on city cars, but the likely prices means it probably will not make it Down Under.
The showroom target for the iQ is $13,000 in Europe but, thanks to the strength of the Australian dollar, it will be closer to $17,000 in Australia. And that means the tiny iQ will cost more than the larger Yaris.
The price problem means the iQ is not likely to make it to Australia, even though Peter Lyon reports today from Japan that the car rewrites the rules for city runabouts.
It even has a unique rear-curtain airbag — in a nine-bag cabin protection system — because there is no crash crumple space in the rear end.
The iQ leads the world into mass-production three-seater cars, with two in the front and one in the back in a move that is sparking imitators in Japan, including Nissan.