WHY FORD FO­CUS IS FIRMLY ON THE AUSSIES

Herald Sun - Motoring - - News -

JIM Far­ley is a big wrap for Ford Aus­tralia. As Ford Mo­tor Com­pany’s group vice-pres­i­dent, mar­ket­ing and com­mu­ni­ca­tions, he reck­ons there’s plenty of po­ten­tial for push­ing the bound­aries with the C-class plat­form, which will un­der­pin the nextgen­er­a­tion Fo­cus.

Apart from build­ing the Fo­cus for Aus­tralian an ex­port mar­kets from 2011, he reck­ons Ford Aus­tralia could de­sign a dis­tinctly Aus­tralian ve­hi­cle for global mar­kets, based on the Fo­cus.

He sees some­thing like an Aussie-de­signed Tran­sit Con­nect multi-pur­pose ve­hi­cle.

‘‘It’s cer­tainly pos­si­ble,’’ he says. ‘‘I see some­thing sep­a­rate to Europe with a dis­tinctly Aus­tralian edge. Aus­tralia has a cou­ple of big op­por­tu­ni­ties.’’

One is the up­per-body is­sue of a dis­tinct Aussie ve­hi­cle us­ing Fo­cus un­der­pin­nings and the other is whether the nextgen­er­a­tion Fal­con ends up be­ing front or rear-wheel drive, he says.

Multi-pur­pose: the Ford Tran­sit Con­nect could prompt an Aussie de­sign for the world.

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