WHY FORD FOCUS IS FIRMLY ON THE AUSSIES
JIM Farley is a big wrap for Ford Australia. As Ford Motor Company’s group vice-president, marketing and communications, he reckons there’s plenty of potential for pushing the boundaries with the C-class platform, which will underpin the nextgeneration Focus.
Apart from building the Focus for Australian an export markets from 2011, he reckons Ford Australia could design a distinctly Australian vehicle for global markets, based on the Focus.
He sees something like an Aussie-designed Transit Connect multi-purpose vehicle.
‘‘It’s certainly possible,’’ he says. ‘‘I see something separate to Europe with a distinctly Australian edge. Australia has a couple of big opportunities.’’
One is the upper-body issue of a distinct Aussie vehicle using Focus underpinnings and the other is whether the nextgeneration Falcon ends up being front or rear-wheel drive, he says.
Multi-purpose: the Ford Transit Connect could prompt an Aussie design for the world.