Sedan stands up for Subaru

Subaru’s new­comer is dressed to Im­preza, writes NEIL McDON­ALD

Herald Sun - Motoring - - News -

AF­TER an ab­sence of 12 months, Subaru has added a new sedan to its Im­preza line-up. The sedan is ini­tially avail­able only in nat­u­rally as­pi­rated mod­els. The WRX is due to ar­rive in De­cem­ber, but a hot­ter STi sedan is not on the cards, Subaru spokesman David Row­ley says.

De­spite be­ing out of the mar­ket for 12 months, Row­ley says Subaru lost few cus­tomers.

‘‘If you look at the com­bined sales of the old sedan and hatch we have been sell­ing 200 more a month of just the new hatch,’’ he says.

‘‘We hope the sedan will take sales to an­other level.

‘‘Even though the mar­ket has shifted a bit to­wards hatches we still think there is room for growth.’’

Prices of the R, RX and RS sedans are iden­ti­cal to the hatches, which means prices start at $24,490 for the R sedan, ris­ing to $31,490 for the RS sedan.

About 20 per cent of buy­ers are ex­pected to opt for the new sedan, Row­ley says.

Like the hatch, the sedan has a five-star crash rat­ing and elec­tronic sta­bil­ity con­trol is stan­dard.

So far this year Im­preza sales are up 12.5 per cent, av­er­ag­ing more than 1000 a month, de­spite the lack of a sedan op­tion un­til now.

Subaru manag­ing di­rec­tor Nick Se­nior says the Im­preza is one of the coun­try’s fastest-grow­ing mod­els.

‘‘It is hugely en­cour­ag­ing that the sales mix of Im­preza hatch has been fairly equal across the three vari­ants, com­pared with the pre­vi­ous gen­er­a­tion’s bias to­wards the en­try-level cars,’’ he says.

Subaru ex­pects the sedan to add about 200 Im­preza sales a month.

The Im­preza sedan is 35mm higher and the wheel­base 95mm longer than the su­per­seded ver­sion.

For the first time, the sedan gets a split/fold rear seat to in­crease car­go­car­ry­ing ca­pac­ity.

Crash hot: the Subaru Im­preza WRX sedan has a five-star crash rat­ing and elec­tronic sta­bil­ity con­trol as stan­dard.

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