New boss to refresh Ford
MARIN Burela is looking like the breath of fresh air who clears the storm clouds over Broadmeadows. Talking to the newly appointed president of Ford Australia last week as he spoke enthusiastically about the new Ford Ka and Fiesta at the Paris Motor Show, it was obvious he is passionate about cars. And his company.
Burela could be the ‘‘car guy’’ the company has needed for Australia — someone who understands what people want in 21st-century motoring, and how to match their needs with Ford’s products.
‘‘We have great products,’’ Burela says, and he is not just talking about Falcon and Territory.
He led the new Fiesta and Ka into production and can see what they could bring to the local line-up. And he says much the same about the Kuga all-wheel drive.
He is just as enthusiastic as he speaks to the members of the board of Visteon, one of the world’s largest component companies, about the changes at Ford and the opportunities. But he sounds a warning about large cars. ‘‘We’ve seen a seismic shift. Do we think the change is permanent? Yes, we do.’’
That has implications for Australia, but Ford is committed to a local manufacturing plan. The compact Focus and Burela arrive this week and there’s plenty to see, assess and do.
Small is beautiful: new boss Marin Burela oversaw the production of the Ford Ka.