MAZDA 3 CHEERS
MAZDAis confident the local launch of the new 3 will get off to a faster start than the troubled Mazda6.
Mazda Australia was forced to make a price cut to bump-start the new 6 this year, but Doug Dickson says the move was more about the stagnation in medium-car sales.
‘‘Sure it’s down from our initial projection, but we’re actually very pleased with its performance,’’ he says. ‘‘We don’t target the whole business, we chase private buyers and business users who buy like a private customer.
‘‘While we were doing all the planning for Mazda6, and setting the numbers, the market was quietly but very quickly changing.’’
He says the number of buyers in the class has fallen to just 42,000 and Mazda is aiming only at the 67 per cent who buy private.