MAZDA 3 CHEERS

Herald Sun - Motoring - - News -

MAZDAis con­fi­dent the lo­cal launch of the new 3 will get off to a faster start than the trou­bled Mazda6.

Mazda Aus­tralia was forced to make a price cut to bump-start the new 6 this year, but Doug Dick­son says the move was more about the stag­na­tion in medium-car sales.

‘‘Sure it’s down from our ini­tial pro­jec­tion, but we’re ac­tu­ally very pleased with its per­for­mance,’’ he says. ‘‘We don’t tar­get the whole busi­ness, we chase pri­vate buy­ers and busi­ness users who buy like a pri­vate cus­tomer.

‘‘While we were do­ing all the plan­ning for Mazda6, and set­ting the num­bers, the mar­ket was qui­etly but very quickly chang­ing.’’

He says the num­ber of buy­ers in the class has fallen to just 42,000 and Mazda is aim­ing only at the 67 per cent who buy pri­vate.

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