Iveco boss stands firm
Giorgio Gallia ends talent loss, writesGRAHAMSMITH
THE revolving door that has spat out one senior Iveco manager after another has stopped. That’s the blunt message from the truckmaker’s incoming managing director Giorgio Gallia.
Gallia is the third managing director in two years at the company, but says he will see out the term of his contract.
To help get the message out about Iveco and its products, Gallia has signed up former world MotoGP champion Casey Stoner to become the face of the company.
Gallia says there is a strong interest in motorcycling within the truck world that will connect with Iveco through Stoner.
The livewire Italian also says the connection Stoner provides with the hi-tech world of MotoGP racing will help promote the technology built into Iveco trucks.
Stoner will become the face of Iveco in promotions and advertising, and for his services has received an Iveco Stralis and a Daily, which will be put to work on the Stoner family farm.
Gallia spent time with his predecessor, Jorge Badia, to understand the issues the company faces here, before Badia was recalled to Europe to take up a position in Iveco’s bus operation.
While he admits the turnover in senior management positions, which has seen the heads of sales, production, engineering, and other departments all replaced in the past year, and some of the replacements themselves leaving or being replaced, leaves the impression Iveco is in a constant state of turmoil, Gallia says that’s in the past and the company under his reign will return to stability.
Gallia will take on the role of national sales manager, left vacant after the recent sudden departure of Mark Strambi, in addition to his responsibility of managing director.
The Italian says the best way to learn the local market is to get out and meet customers and dealers, and hear their complaints and concerns about Iveco first-hand.
In time he tells Big Wheels he will relinquish the sales role and appoint a new national manager, but for the moment he wants to learn as much as he can about the market and how it views Iveco.
Gallia admits Iveco hasn’t done as well as it should have in Australia, but he believes he has the product range to win over Australian customers.
Marketing, he says, is a key to getting the message out to truck buyers and fleets about the Iveco and International product.
Gallia believes the Stralis and Powerstar offer the technology and quality Australian heavy-duty truck fleet operators want.
Both are built locally for tough local conditions, but both also deliver a level of European technology and refinement few other truckmakers can offer, he says.
Gallia also rates the Eurocargo mediumduty truck, a market leader in Europe, as the best in its class, and doesn’t understand why it doesn’t sell better than it does here.
In addition to the Iveco trucks the company also offers a range of US International trucks for customers who prefer US drivelines, and there is also the unique Australian-designed and developed ACCO, one of the most popular trucks in the waste collection and concrete industries.
New faces: Iveco boss Giorgio Gallia with the company’s new ambassador Casey Stoner.