Iveco boss stands firm

Gior­gio Gal­lia ends tal­ent loss, writesGRAHAMSMITH

Herald Sun - Motoring - - Big Wheels - Iveco Stralis road test, Page 38

THE re­volv­ing door that has spat out one se­nior Iveco man­ager af­ter an­other has stopped. That’s the blunt mes­sage from the truck­maker’s in­com­ing manag­ing di­rec­tor Gior­gio Gal­lia.

Gal­lia is the third manag­ing di­rec­tor in two years at the com­pany, but says he will see out the term of his con­tract.

To help get the mes­sage out about Iveco and its prod­ucts, Gal­lia has signed up for­mer world Mo­toGP cham­pion Casey Stoner to be­come the face of the com­pany.

Gal­lia says there is a strong in­ter­est in motorcycling within the truck world that will con­nect with Iveco through Stoner.

The livewire Ital­ian also says the con­nec­tion Stoner pro­vides with the hi-tech world of Mo­toGP racing will help pro­mote the tech­nol­ogy built into Iveco trucks.

Stoner will be­come the face of Iveco in pro­mo­tions and ad­ver­tis­ing, and for his ser­vices has re­ceived an Iveco Stralis and a Daily, which will be put to work on the Stoner fam­ily farm.

Gal­lia spent time with his pre­de­ces­sor, Jorge Ba­dia, to un­der­stand the is­sues the com­pany faces here, be­fore Ba­dia was re­called to Europe to take up a po­si­tion in Iveco’s bus op­er­a­tion.

While he ad­mits the turnover in se­nior man­age­ment po­si­tions, which has seen the heads of sales, pro­duc­tion, en­gi­neer­ing, and other de­part­ments all re­placed in the past year, and some of the re­place­ments them­selves leav­ing or be­ing re­placed, leaves the im­pres­sion Iveco is in a con­stant state of tur­moil, Gal­lia says that’s in the past and the com­pany un­der his reign will re­turn to sta­bil­ity.

Gal­lia will take on the role of na­tional sales man­ager, left va­cant af­ter the re­cent sud­den de­par­ture of Mark Strambi, in ad­di­tion to his re­spon­si­bil­ity of manag­ing di­rec­tor.

The Ital­ian says the best way to learn the lo­cal mar­ket is to get out and meet cus­tomers and dealers, and hear their com­plaints and con­cerns about Iveco first-hand.

In time he tells Big Wheels he will re­lin­quish the sales role and ap­point a new na­tional man­ager, but for the mo­ment he wants to learn as much as he can about the mar­ket and how it views Iveco.

Gal­lia ad­mits Iveco hasn’t done as well as it should have in Aus­tralia, but he be­lieves he has the prod­uct range to win over Aus­tralian cus­tomers.

Mar­ket­ing, he says, is a key to get­ting the mes­sage out to truck buy­ers and fleets about the Iveco and In­ter­na­tional prod­uct.

Gal­lia be­lieves the Stralis and Pow­er­star of­fer the tech­nol­ogy and qual­ity Aus­tralian heavy-duty truck fleet op­er­a­tors want.

Both are built lo­cally for tough lo­cal con­di­tions, but both also de­liver a level of Euro­pean tech­nol­ogy and re­fine­ment few other truck­mak­ers can of­fer, he says.

Gal­lia also rates the Euro­cargo medi­um­duty truck, a mar­ket leader in Europe, as the best in its class, and doesn’t un­der­stand why it doesn’t sell bet­ter than it does here.

In ad­di­tion to the Iveco trucks the com­pany also of­fers a range of US In­ter­na­tional trucks for cus­tomers who pre­fer US driv­e­lines, and there is also the unique Aus­tralian-de­signed and de­vel­oped ACCO, one of the most pop­u­lar trucks in the waste col­lec­tion and con­crete in­dus­tries.

New faces: Iveco boss Gior­gio Gal­lia with the com­pany’s new am­bas­sador Casey Stoner.

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