One show the go

Herald Sun - Motoring - - Big Wheels -

As lo­cal truck­mak­ers try to cut the num­ber of shows to one a year, their Euro­pean coun­ter­parts are seek­ing to do like­wise. Sca­nia chief ex­ec­u­tive Leif Oestling spoke re­cently at the Hanover Truck Show of his de­sire for just one show— Hanover. ‘‘It’s a waste of money to have more,’’ he says. ‘‘The am­bi­tion of the in­dus­try is to have one show and Hanover is the show. You don’t sell so much at the shows, but it still ab­sorbs a lot of your sales ca­pac­ity. Your peo­ple are here for a fort­night, and they need to rest when the show is over.’’ They’re sen­ti­ments lo­cal truck­mak­ers share.

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