Ferrari as popular as ever
Recession is not stifling the Prancing Horse, writes STEPHEN OTTLEY
THE world’s economy may be crashing, but Ferrari is driving full speed into the future. The waiting list for the new California convertible is already out to two years after a sales rush at the Sydney Motor Show.
Ferrari’s Australian importer, Neville Crichton, says almost 200 orders have been taken for the car that was unveiled at the Paris Motor Show in September.
Crichton believes Ferrari can weather the financial storm because of its heritage as the world’s most desirable car brand.
‘‘I’ve been in the motoring industry my whole life and there isn’t another brand that has the goodwill of these brands,’’ Crichton says. ‘‘I don’t think anything is recessionproof, but out of all the motor vehicle brands it’s the closest to it.’’
The waiting list for the 430 is out to 18 months and the V12 599 and 612 models need a six to eightmonth wait. The V8 models represent 70 per cent of the local sales for the exotic brand.
The latest figures show sales for the year so far are up 20 per cent, making it one of only a handful of brands enjoying growth in the current market climate.
The biggest winner is sister brand Maserati, which is up 70 per cent.
Ferrari is one of the few car brands enjoying significant growth, especially in the Asia-Pacific region.
Last year sales in the region were up more than 40 per cent and globally the company is on course for a record sales year.
The strong sales come at the same time the southern hemisphere’s biggest Ferrari and Maserati dealership opens in Melbourne.
Bobby Zagame has just opened the dealership in Richmond, investing almost $30 million in the threestorey sales palace.
Despite the economic downturn Zagame defending his new dealership as part of building his business for the future.
‘‘We’ve not done this for today, we’ve done this for the future,’’ Zagame says. ‘‘If you think small you’ll stay small.’’
Zagame says even if the economic troubles continue his new dealership will help make Ferrari and Maserati the most desirable of brands.
Plenty of orders: Bobby Zagame with the
Ferrari California. Picture: CAMERON TANDY