Mov­ing right along

The next gen­er­a­tion of de­sign­ers is switched on to so­ci­ety’s needs, writes NEIL McDON­ALD

Herald Sun - Motoring - - Front Page -

BUD­DING car de­sign­ers take note: the over­whelm­ing re­sponse to the Vic­to­rian Cham­ber of Au­to­mo­tive In­dus­tries’ fu­ture-car com­pe­ti­tion is prompt­ing the cham­ber to make it na­tional.

About 100 school and uni­ver­sity stu­dents en­tered this year’s Tar­get 2020 com­pe­ti­tion to de­sign the car of the fu­ture.

The man be­hind the VE Com­modore Sport­wagon and spec­tac­u­lar Efigy con­cept, GM-Holden chief de­signer Richard Fer­lazzo, is one of the judges.

‘‘This year’s en­trants are of an in­cred­i­bly high stan­dard. It’s also a great ini­tia­tive,’’ he says.

Tim O’Brien, VACC man­ager of com­mu­ni­ca­tions and mar­ket­ing gen­er­a­tion, says the award is gain­ing wide­spread cred­i­bil­ity among young de­sign­ers.

‘‘It is now be­com­ing a valid step­ping stone,’’ he says.

En­tries were re­ceived across three dis­ci­plines: de­signs, three­d­i­men­sional mod­els, and es­says.

O’Brien says some of de­tail­ing and the thought pro­cesses of the candidates are ex­cep­tional.

He says the stu­dents have not shied from the eco­nomic, en­vi­ron­men­tal and en­ergy chal­lenges fac­ing all man­u­fac­tur­ers.

Fer­lazzo says the win­ner of the model-mak­ing cat­e­gory, Kevin Lee from Monash Uni­ver­sity, an­swered the crit­i­cal ques­tions of mo­bil­ity in the fu­ture.

Lee’s Pen­du­lous pod uses two gy­ro­scopic wheels for move­ment. When parked, it can be mounted in a space-sav­ing pod.

‘‘He has re­ally thought out the whole process of how we move around in 2020,’’ Fer­lazzo says.

Last year, as in 2007, the winning ter­tiary stu­dents found jobs with Holden and Ford.

Win­ners for the model-mak­ing and draw­ing/de­sign cat­e­gories re­ceive $3000, and the es­say win­ner re­ceives $500.

Vis­i­tors to the Mel­bourne Mo­tor Show start­ing on Fe­bru­ary 27 can see all the fi­nal­ists.

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