Moving right along
The next generation of designers is switched on to society’s needs, writes NEIL McDONALD
BUDDING car designers take note: the overwhelming response to the Victorian Chamber of Automotive Industries’ future-car competition is prompting the chamber to make it national.
About 100 school and university students entered this year’s Target 2020 competition to design the car of the future.
The man behind the VE Commodore Sportwagon and spectacular Efigy concept, GM-Holden chief designer Richard Ferlazzo, is one of the judges.
‘‘This year’s entrants are of an incredibly high standard. It’s also a great initiative,’’ he says.
Tim O’Brien, VACC manager of communications and marketing generation, says the award is gaining widespread credibility among young designers.
‘‘It is now becoming a valid stepping stone,’’ he says.
Entries were received across three disciplines: designs, threedimensional models, and essays.
O’Brien says some of detailing and the thought processes of the candidates are exceptional.
He says the students have not shied from the economic, environmental and energy challenges facing all manufacturers.
Ferlazzo says the winner of the model-making category, Kevin Lee from Monash University, answered the critical questions of mobility in the future.
Lee’s Pendulous pod uses two gyroscopic wheels for movement. When parked, it can be mounted in a space-saving pod.
‘‘He has really thought out the whole process of how we move around in 2020,’’ Ferlazzo says.
Last year, as in 2007, the winning tertiary students found jobs with Holden and Ford.
Winners for the model-making and drawing/design categories receive $3000, and the essay winner receives $500.
Visitors to the Melbourne Motor Show starting on February 27 can see all the finalists.