Showroom stars go extra mile
Jaguar and Dodge have bucked the sales trend writes PAUL GOVER
TWO of the surprising sales stars of this year are pushing for more success. Jaguar and Dodge, which have both lifted sales when almost everyone is going backwards, each have a new tickle for showrooms.
The British brand is doing a limited-edition deal with its XK sports car while Dodge has a valueadded effort with its compact Nitro.
Jaguar is promising a $25,000 bonus on the basic six-cylinder XK coupe, which is still a big ask from $209,400 but picks up 20-inch alloy wheels, a sports interior and bolder treatments for the grille, exhaust, side vents, gear lever and pedals.
The special edition is called the XK-S and Jaguar Australia’s marketing chief, Tim Krieger, says it is part of a plan to keep Jaguar’s growth this year — sales were up 22 per cent at the end of February — moving.
Dodge has done its deal with what it is calling the Nitro SX-R — a 100-run upgrade of the starting price SX which picks up a leather cabin and MyGIG sound system with satnav.
‘‘This is the first time we’ve done something like this,’’ says Jerry Stamoulis, of Chrysler Group Australia, echoing the words and work of Jaguar.
‘‘It’s about $5000 of value at retail. We have fitted the equipment here in Australia.’’
Chrysler has held the baseline price on the Nitro and that means either $39,990 or $43,990 for the diesel.
Nitro sales are up by 49.6 per cent year-to-date, helping Dodge to an overall improvement of 31 per cent by the end of February.