Show­room stars go ex­tra mile

Jaguar and Dodge have bucked the sales trend writes PAUL GOVER

Herald Sun - Motoring - - Front Page -

TWO of the sur­pris­ing sales stars of this year are push­ing for more suc­cess. Jaguar and Dodge, which have both lifted sales when al­most every­one is go­ing back­wards, each have a new tickle for show­rooms.

The Bri­tish brand is do­ing a lim­ited-edi­tion deal with its XK sports car while Dodge has a val­ueadded ef­fort with its com­pact Nitro.

Jaguar is promis­ing a $25,000 bonus on the ba­sic six-cylin­der XK coupe, which is still a big ask from $209,400 but picks up 20-inch al­loy wheels, a sports in­te­rior and bolder treat­ments for the grille, ex­haust, side vents, gear lever and ped­als.

The spe­cial edi­tion is called the XK-S and Jaguar Aus­tralia’s mar­ket­ing chief, Tim Krieger, says it is part of a plan to keep Jaguar’s growth this year — sales were up 22 per cent at the end of Fe­bru­ary — mov­ing.

Dodge has done its deal with what it is call­ing the Nitro SX-R — a 100-run up­grade of the start­ing price SX which picks up a leather cabin and MyGIG sound sys­tem with sat­nav.

‘‘This is the first time we’ve done some­thing like this,’’ says Jerry Sta­moulis, of Chrysler Group Aus­tralia, echo­ing the words and work of Jaguar.

‘‘It’s about $5000 of value at re­tail. We have fit­ted the equip­ment here in Aus­tralia.’’

Chrysler has held the base­line price on the Nitro and that means ei­ther $39,990 or $43,990 for the diesel.

Nitro sales are up by 49.6 per cent year-to-date, help­ing Dodge to an over­all im­prove­ment of 31 per cent by the end of Fe­bru­ary.

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