Citroen winning tweak

The DS badge is get­ting a fresh pol­ish, writes PAUL GOVER

Herald Sun - Motoring - - Front Page -

ANEW range of lux­ury cars is be­ing read­ied to ex­pand the Citroen fam­ily. Tak­ing a lead from Toy­ota’s work with Lexus, which sits above its bor­ing ba­sic mod­els, the French car maker is re­turn­ing the DS badge to its show­rooms with a lux­ury tweak.

The DS3 will be first into action and will be fol­lowed by the larger DS4 and DS5.

Citroen has pre­viewed the up­mar­ket action plan with more de­tails on its DS In­side con­cept car, which points both to the ex­te­rior styling and cabin lay­out of the fu­ture cars. It is based on the reg­u­lar C3, but with a bolder body and much more lux­ury on the in­side.

Citroen says the idea is to fo­cus on moder­nity and dis­tinc­tion, with a ‘‘dif­fer­ent spirit’’ sup­plied by Bri­tish de­signer Mark Lloyd.

The cabin of the DS3 in­side is a ma­jor de­par­ture from the black-plas­tic slab look of most cur­rent Citroens. There is leather roof lin­ing, a sweet sweep across the dash with di­als out­lined in black chrome, and a new style of cen­tral con­sole.

Citroen has also added leather seats with more shape and sup­port, as well as deep-pile car­pet, claim­ing the re­sult is flow­ing and airy with added dy­namism.

‘‘It will present an iden­tity strong on moder­nity and dis­tinc­tion, draw­ing its DNA clearly from Citroen’s his­tory of in­no­va­tion and un­for­get­table de­sign,’’ the com­pany says.

The pro­duc­tion ver­sion of the DS3 will hit show­rooms in Europe in the mid­dle of next year and the car is con­firmed for Aus­tralia.

‘‘The DS3 is one of three DS mod­els, the oth­ers be­ing DS4 and DS5, that will rep­re­sent a sep­a­rate range of pre­mium mod­els,’’ says Citroen’s Aus­tralian spokesman Ed­ward Rowe.

There is no tim­ing yet for the DS4 and DS5 but they should also be in the line-up within 18 months.

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