Aston goes a sporty road
British marque sees racing as a path to sales, writes PAUL GOVER
WINNING at the Nurburgring is not enough for Aston Martin. Despite sweeping two production classes in this year’s German 24-hour classic, including a fresh victory for the latest V12 Vantage coupe, the British brand is doing all it can to translate motorsport success into showroom results.
That could even lead it into grand prix racing in 2010 with David Richards, the Prodrive and Ford Performance Racing chief who is also the chairman of Aston.
Richards has filed an entry for next year’s Formula One world championship, but that’s another story.
Though the track work has been paying off for Aston, it’s also working to create a Road Sport range to give a halo to the brand and bridge the gap to its superexotic One-77 coupe.
It’s already pushing the V12 Vantage RS and now has a droptop model ready to go: the Volante RS.
Aston is not believed to be going as hardcore as Porsche is with its RS models, particularly the stripped-down GT3 RS, but Aston still wants to offer more performance.
It’s also following Bentley, which is doing the RS job with its growing line-up of Speed models.
The V12 Volante RS was seen during road testing in Germany but there is no news yet about a potential on-sale date or price tag. But the car will be fast with a 6-litre V12 in the nose.