Burela putting his neck on the line
WE’VE copped criticism and congratulations for last week’s feature on the Territory. But overwhelmingly, Ford fans — and even people outside the industry — have lauded Ford Australia president Marin Burela for being prepared to tackle important questions from consumers concerning problems with the model.
Ford’s corporate affairs department probably was wishing the whole situation would quietly go away, but carsGuide readers needed some answers, and Burela responded.
It’s extremely rare for a carcompany executive to so publicly put his neck on the line and weigh into controversial debates involving his firm’s products.
One prospective Territory customer told us that until he read Burela’s comments he had been thinking of cancelling his order.
‘‘He has clarified things and that’s good enough for me,’’ the customer told us.
carsGuide may not be Ford’s best friend right now, but it’s a strong company with an excellent line-up, including the Territory.