Burela putting his neck on the line

Herald Sun - Motoring - - Front Page -

WE’VE copped crit­i­cism and con­grat­u­la­tions for last week’s fea­ture on the Ter­ri­tory. But over­whelm­ingly, Ford fans — and even peo­ple out­side the in­dus­try — have lauded Ford Aus­tralia pres­i­dent Marin Burela for be­ing pre­pared to tackle im­por­tant ques­tions from con­sumers con­cern­ing prob­lems with the model.

Ford’s cor­po­rate af­fairs depart­ment prob­a­bly was wish­ing the whole sit­u­a­tion would qui­etly go away, but cars­Guide read­ers needed some an­swers, and Burela re­sponded.

It’s ex­tremely rare for a car­com­pany ex­ec­u­tive to so pub­licly put his neck on the line and weigh into con­tro­ver­sial de­bates in­volv­ing his firm’s prod­ucts.

One prospec­tive Ter­ri­tory cus­tomer told us that un­til he read Burela’s com­ments he had been think­ing of can­celling his or­der.

‘‘He has clar­i­fied things and that’s good enough for me,’’ the cus­tomer told us.

cars­Guide may not be Ford’s best friend right now, but it’s a strong com­pany with an ex­cel­lent line-up, in­clud­ing the Ter­ri­tory.

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