It Tikes all sorts

Herald Sun - Motoring - - Front Page -

THE Toy­ota Corolla is the world’s favourite car. It’s the global show­room cham­pion each year and is the all-time record holder, over­tak­ing the Model T Ford and Volk­swa­gen Bee­tle, which had held the ti­tle be­fore Brand T’s equiv­a­lent of the Big Mac.

But one car makes the Corolla look like an un­der-achiever.

It’s called the Lit­tle Tikes Cozy Coupe, and it has been around now for 30 years.

The plas­tic chil­dren’s run­about sells at a crazy rate. It was driven into 457,000 homes last year alone.

More than 20 mil­lion have been sold in the past 20 years— a re­sult that eas­ily trumps the Toy­ota Camry and Honda Ac­cord, which are Amer­ica’s favourite full-sized cars.

And this year the Cozy Coupe is sell­ing at nearly dou­ble the reg­u­lar rate as peo­ple re­dis­cover its charm.

It helps that the Coupe has been given a car com­pany-style facelift for the an­niver­sary — a new smi­ley face, a par­ent-con­trolled push han­dle, open­ing fuel filler and a high seat back with cabin stor­age.

The Cozy Coupe is now avail­able in Aus­tralia and, at $130 from the main re­tail­ers, is likely to be­come one of the four-wheel stars of the year.

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