It Tikes all sorts
THE Toyota Corolla is the world’s favourite car. It’s the global showroom champion each year and is the all-time record holder, overtaking the Model T Ford and Volkswagen Beetle, which had held the title before Brand T’s equivalent of the Big Mac.
But one car makes the Corolla look like an under-achiever.
It’s called the Little Tikes Cozy Coupe, and it has been around now for 30 years.
The plastic children’s runabout sells at a crazy rate. It was driven into 457,000 homes last year alone.
More than 20 million have been sold in the past 20 years— a result that easily trumps the Toyota Camry and Honda Accord, which are America’s favourite full-sized cars.
And this year the Cozy Coupe is selling at nearly double the regular rate as people rediscover its charm.
It helps that the Coupe has been given a car company-style facelift for the anniversary — a new smiley face, a parent-controlled push handle, opening fuel filler and a high seat back with cabin storage.
The Cozy Coupe is now available in Australia and, at $130 from the main retailers, is likely to become one of the four-wheel stars of the year.