Coyote packs punch
Nor is Burela saying if Ford will broaden its V8 reach from its hot FPV cars to the rest of the Falcon range.
He hosed down suggestions last week that Ford could add a V8 Falcon model to sit above the G6-E turbo, aimed directly at the Commodore Calais V8.
‘‘We’ve looked at that and our response has always been what the market is looking for,’’ Burela says. adding cylinder deactivation technology in an effort to chase better fuel economy. But Ford also has plans, he says. ‘‘We have a comprehensive plan that we’ve been working on between us and FPV,’’ Burela says. ‘‘We’ve been focused on ensuring we put our efforts in the right place to cater to the different consumers.’’
Burela believes there will always be a desire and need for a Ford V8.
‘‘But the question is how to deliver that without creating an aura around the brand that you are only a large-car company with large engines, which then tends to send these messages that you’re not about fuel efficiency and not delivering the right emissions levels.’’
Burela says Aussies love their large cars, but are increasingly becoming more aware of the environment.
‘‘But they want the costs to be competitive and emissions to be responsible,’’ he says.
Ford is slowly shedding its blokey Falcon car company image for a more focused European range, from the Fiesta up to the Euro-inspired Falcon.
‘‘We were seen as old-fashioned; no technology,’’ he says. ‘‘Now we’re seen as relevant.’’
Watch this space: Detroit’s lightweight V8 might be destined for the Ford Performance Vehicle’s GT.