Coy­ote packs punch

Herald Sun - Motoring - - News -

Nor is Burela say­ing if Ford will broaden its V8 reach from its hot FPV cars to the rest of the Fal­con range.

He hosed down sug­ges­tions last week that Ford could add a V8 Fal­con model to sit above the G6-E turbo, aimed di­rectly at the Com­modore Calais V8.

‘‘We’ve looked at that and our re­sponse has al­ways been what the mar­ket is looking for,’’ Burela says. adding cylin­der de­ac­ti­va­tion tech­nol­ogy in an ef­fort to chase bet­ter fuel econ­omy. But Ford also has plans, he says. ‘‘We have a com­pre­hen­sive plan that we’ve been work­ing on be­tween us and FPV,’’ Burela says. ‘‘We’ve been fo­cused on en­sur­ing we put our ef­forts in the right place to cater to the dif­fer­ent con­sumers.’’

Burela be­lieves there will al­ways be a de­sire and need for a Ford V8.

‘‘But the ques­tion is how to de­liver that without cre­at­ing an aura around the brand that you are only a large-car com­pany with large en­gines, which then tends to send th­ese mes­sages that you’re not about fuel ef­fi­ciency and not de­liv­er­ing the right emis­sions lev­els.’’

Burela says Aussies love their large cars, but are in­creas­ingly be­com­ing more aware of the en­vi­ron­ment.

‘‘But they want the costs to be com­pet­i­tive and emis­sions to be re­spon­si­ble,’’ he says.

Ford is slowly shed­ding its blokey Fal­con car com­pany im­age for a more fo­cused Euro­pean range, from the Fi­esta up to the Euro-in­spired Fal­con.

‘‘We were seen as old-fash­ioned; no tech­nol­ogy,’’ he says. ‘‘Now we’re seen as rel­e­vant.’’

Watch this space: Detroit’s light­weight V8 might be des­tined for the Ford Per­for­mance Ve­hi­cle’s GT.

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