More Focus on Asia
Burela says. ‘‘When we made this decision in 2007 it was the right decision at that time. Since then the world has changed and the rules have changed completely.’’
The decision to abandon the Focus Broadmeadows plan was not taken lightly.
‘‘We’re responding absolutely appropriately with the direction we’re taking,’’ he says.
‘‘We came to the conclusion that to make a small car viable with the right level of technology, feature, content and styling in this country we needed to bring the most competitive levels of opportunity with that vehicle.
‘‘We recognised, after studying this to death, that there was just no appropriate way for us to be able to do that by producing the vehicle locally.’’
Burela is confident the next-generation Focus will lift the company’s ability to compete in the C-car segment.
‘‘The C-car segment is very crowded,’’ he says. ‘‘There are 24 competitors fighting for 180,000 units in this country.
‘‘The key for success here is making it right. It has to be competitive and it has to have the highest level of technology, features and content.
‘‘We are so confident we will deliver.’’