More Fo­cus on Asia

Herald Sun - Motoring - - News -

Burela says. ‘‘When we made this de­ci­sion in 2007 it was the right de­ci­sion at that time. Since then the world has changed and the rules have changed com­pletely.’’

The de­ci­sion to aban­don the Fo­cus Broad­mead­ows plan was not taken lightly.

‘‘We’re re­spond­ing ab­so­lutely ap­pro­pri­ately with the di­rec­tion we’re tak­ing,’’ he says.

‘‘We came to the con­clu­sion that to make a small car vi­able with the right level of tech­nol­ogy, fea­ture, con­tent and styling in this coun­try we needed to bring the most com­pet­i­tive lev­els of op­por­tu­nity with that ve­hi­cle.

‘‘We recog­nised, af­ter study­ing this to death, that there was just no ap­pro­pri­ate way for us to be able to do that by pro­duc­ing the ve­hi­cle lo­cally.’’

Burela is con­fi­dent the next-gen­er­a­tion Fo­cus will lift the com­pany’s abil­ity to com­pete in the C-car seg­ment.

‘‘The C-car seg­ment is very crowded,’’ he says. ‘‘There are 24 com­peti­tors fight­ing for 180,000 units in this coun­try.

‘‘The key for suc­cess here is mak­ing it right. It has to be com­pet­i­tive and it has to have the high­est level of tech­nol­ogy, fea­tures and con­tent.

‘‘We are so con­fi­dent we will de­liver.’’

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